Structured data for your website in Google

The use of special markings helps to improve the display of educational programs in the search results. Using structured data, you make information about courses more accessible to users.

Accessibility of the function for your site in Google

Extended results for courses are available in English in all regions where Google search works. Support for other languages will appear in the future.

How to add structured data to your Google website

The standardized format for classifying educational content includes several key stages:

Basic Content Requirements

Marking should only be applied to full -fledged educational programs containing a series of lectures or lessons on a specific topic. Not suitable:

• Pages with a description of academic degrees
• Separate exam pages
• Short training videos (less than 2-3 minutes)

An example of implementation for your site in Google

The basic marking for the page with a description of the educational course includes the main parameters:

Determining the types of structured data

For the correct display, it is necessary to specify the mandatory properties of Course and CourseinStance.

Mandatory properties of the course

Each course must contain basic information:

• The full name of the program
• Description of the content
• Data on the organization-provider
• Information about value

Recommended properties

Additional parameters improve the display:

• Languages available for learning
• Requirements for initial training
• Information about the issued certificates
• Video curve of the course

Search Console Monitoring

The tool helps to track the effectiveness of the marked content:

• Analysis after the first implementation of structured data
• Control after updating templates
• Periodic analysis of traffic

Solving possible problems

In case of difficulties, it is recommended:

• Check the data for compliance with the requirements
• Use Search Console reports
• Exclude technical errors

For professional configuration of structured data, please contact SEO.compter by email info@seo.computer Or WhatsApp +79202044461.

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