Structured data for variations of goods on your site on Google

Many products, such as clothing, shoes, furniture and electronics, have various options (sizes, colors, materials). For the correct display in the search, it is recommended to use the marking ProductGroup, which groups variations of goods.

How to add structured data for your site in Google

Standardized format for classifying page content. The main stages:

• Adding mandatory properties
• Compliance with recommendations
• Code check through Rich Results Test
• Testing through the URL Inspection Tool
• Regular update of the site card

Examples of implementation for your site in Google

There are two main approaches to the organization of pages with variations of goods:

One -page option

All variations are available on one page without rebooting (usually through URL parameters).

Option with nested variations

Variations of goods are invested in the main ProductGroup through the property of Hasvariant. This is the most compact and recommended method.

Option with individual variations

Variations are defined separately from ProductGroup and are connected through the ISVARIANTOF property. It may be easier for some CMS.

Multi -page option

Each variation of the goods is on a separate page.

Option with nested variations

ProductGroup contains a complete description of all variations, including links to pages of other options.

Option with individual variations

Variations are defined separately and are associated with ProductGroup through ISVARIANTOF. Convenient for content management systems.

For professional configuration of structured data, please contact SEO.compter by email info@seo.computer Or WhatsApp +79202044461.

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