Structured data for the events of your site in Google

Special marking of events helps to improve the display of information in the search results and attracts more visitors. Consider the key aspects of settings for structured data for events.

How to add events marking for your site in Google

There are three ways to add structured data:

• Using platforms for publishing events
• Use CMS with plugin support
• Manual adding marking in -code

An example of a standard Google event

The basic marking for a single event includes mandatory properties:

• The name of the event
• Date and time
• Venue
• The status of the event

Events with altered status

For canceled or ongoing measures, it is necessary to indicate:

• The initial date of the conduct
• New status of the event
• When transferring - a new date

Regional availability of events

The function of displaying events is supported in various regions and in several languages, including English, German, Spanish and others.

Technical requirements for events

For the correct display, follow the rules:

• Each event should have a unique URL
• Mark pages with separate events
• For multi -day events, indicate the start and end dates

Requirements for content

The content of the page must meet the criteria:

• An accurate description of the name, date and place
• It is forbidden to celebrate as events of discounts or hours of work
• Events should be available to the general public

Recommendations on the instructions of dates

For temporary tags, follow the rules:

• Indicate the temporary zone through the UTC displacement
• For events without accurate time, do not specify the clock
• Many days of events mark the dates of the beginning and end

Determining the types of structured data

The main mandatory properties for events:

Venue

Should include the full address indicating:

• The names of the place
• Streets and rooms at home
• Cities and countries
• Postal index

The name of the event

Should definitely reflect the essence of the event without:

• Instructions of the venue
• Price information
• Temporary shares

start date

It is indicated in the ISO-8601 format taking into account the temporary zone.

Recommended properties

To improve the display, add:

• Description of the event
• The end of the end
• Images
• Information about the organizers
• Participants in the event

Search Console Monitoring

After adding the markup, it is recommended:

• Check the status of valid elements
• Fix possible errors
• Regularly analyze statistics

For professional configuration of structured data, please contact SEO.compter by email info@seo.computer Or WhatsApp +79202044461.

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