Structured data for the article: how to optimize your site content for searching for Google

Adding structured data for the article (for example, Newsarticle or Blogposting) on the pages of your site can significantly help the Google search engine to understand the content of the page. This, in turn, will improve the quality of display of your content in the results of Google search and other services such as Google News and Google Assistant.

An example of the structured data data for your Google website

Here is an example of using structured data for a page that contains an article so that Google can correctly interpret and display information about the article:

{
 "@context": "https://schema.org",
 "@type": "NewsArticle",
 "headline": "Заголовок новости",
 "image": [
 "https://example.com/photo1.jpg",
 "https://example.com/photo2.jpg"
 ],
 "datePublished": "2024-01-05T08:00:00+08:00",
 "dateModified": "2024-02-05T09:20:00+08:00",
 "author": [
 {
 "@type": "Person",
 "name": "Автор 1",
 "url": "https://example.com/profile/author1"
 },
 {
 "@type": "Person",
 "name": "Автор 2",
 "url": "https://example.com/profile/author2"
 }
 ]
}

How to add structured data for your site in Google

Structured data is a standard format for presenting information about the page and classification of content. For the correct integration of structured data on your site, follow the following steps:

Add all the recommended properties that apply to the contents of your page.
Make sure that the structure of the structured data is posted on the page in the desired format corresponding to your site.
Use tools for testing and validation of code, such as Rich Results Test to check the correctness of the marking.
If everything is in order, use the URL testing tool in Google Search Console.
To speed up the indexation, we recommend sending a site card through the API Sitemap Google.

Guidelines for the addition of structured data to the site to search for Google

In order to get the best result, follow these recommendations:

Turn on as many recommended properties as possible for your content so that Google can accurately determine all the elements of the article.
Check that your site does not block access for Google using Robots.txt or Noindex metathegs.
For accelerated indexing your site in the search in Google and other services, use the SITEMAP API.

How to correctly arrange an author of an article for search engines in Google

To help Google correctly determine the author of the article on your site, follow the best markings for the author:

Make sure that all the authors that are presented on the page are indicated in the markup. For example, for several authors, use several fields for each of them.
Do not add additional data, such as authors or binding to publishers in a field for the name.
If the author is an organization, use the type "Organization", not "Person".

Rules and recommendations for the use of structured data in the search for Google

In order for your pages to be Eligible for display in advanced search results in Google, it is important to follow the following recommendations:

Structured data should accurately reflect the content of the page and have the necessary metadata, such as the date of publication and the last change, as well as the image and the author.
Follow the technical recommendations for the canonics of the pages if the content is divided into several parts.
Use valid URLs for fields, such as "Author.url" so that Google can connect the authors with their profiles.

Errors in structured data and how to correct them

If there are problems with the addition or debugging of structured data on your site, you can take the following steps:

Use data testing tools to find errors and offer solutions.
Check the report on manually made actions in the Google Search Console.
If you get an error, correct the marking problems and send the site to a second check.

If you have questions about the introduction of structured data on your site or you are faced with SEO problems, you can always contact the SEO company "SEO.computer" by e -mail info@seo.computer or by phone in WhatsApp +79202044461.

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