Structured data for car listing on your Google website

Structured data for cars help car dealerships and car sellers make their ads available for display on various Google surfaces, such as Google search and a business car dealership profile. This facilitates customers search, filtering and receiving information about available cars, including the price, availability and key characteristics, which can help direct customers to your site.

Availability of structured data function in Google

The function of displaying cars of cars in the form of improved results is available only in English in the United States and the territorial zones of the United States. This function is supported both on mobile devices and on desktops when searching for Google.

Two ways to provide data on cars to your Google site

There are two ways to provide data on the inventory of car in Google. The first method is the use of structured data on your site, which will be the main thing in this document. The second method is to download files with data on the portal of a partner for listing cars. Both methods allow you to display information about your car on Google surfaces.

Characteristics of two methods:

• Structured data on the site:
  • A simple to implement and support method of placing structured data on the site.
  • It may take time for Google to notice changes on the site.
  • Lack of personalized support.
• Download data through the file:
  • Requires a system for creating and supporting files.
  • All data contained in the file will be recognized by Google.
  • Personalized support for uploading files to the partner’s portal is provided.
  • Files support more detailed data on vehicles.

How to add structured data to the site to display in Google

Structured data is a standardized format for providing information about the page and classifying the contents of this page. If you are a beginner in structured data, you can familiarize yourself with the basics of the structured data.

Here are the steps on creating, checking and publishing structured data:

• Add the necessary properties. Find out exactly where to insert the structured data onto the page depending on the format used. If you use CMS, it may be easier to use the plugin integrated into your CMS. For JavaScript, there are methods of generating structured data.
• Follow Google's recommendations.
• Check your code using a tool Rich Results Test And correct critical errors. You can also correct non -critical problems that can improve the quality of data, but this is not necessary to display in improved results.
• Place several pages with added data and use the tool Url infectionTo check how Google sees your page. Make sure your page is available for Google and is not blocked using a Robots.txt file or other restrictions. If the page is displayed correctly, request a second scan. Keep in mind that repeated scanning and rendexation can take several days.
• To inform Google about future changes, it is recommended to send a site card. This can be automated using Sitemap API in Google Search Console.

An example of a code for your site in Google

Here is an example of a page with information about the car using structured data:

Recommendations and requirements for structured data for your site in Google

In order for your pages to be displayed as improved results on the search page, you need to fulfill several requirements:

• Your site must be confirmed and verified in Google My Business For your car dealership.
• You need to specify the type of business "Autosalon" in your profile.
• All data should concern cars that are sold directly through your car dealership. Cars from private sellers or intermediaries are not supported.

Recommended fields for structured data on your Google website

You must indicate the necessary properties so that your ads meet the requirements for display in the form of improved results. To improve user experience, you can also add recommended properties.

• Car brand: Information about the car brand, such as Toyota or BMW.
• Model: A car model, for example, Civic or Corolla.
• State: Car condition, use “https://schema.org/newcondition” for new cars and “https://schema.org/usedCondition” for used ones.
• Mileage: The mileage of the car is measured in miles or kilometers.
• Price: The price of a car in currency, for example, "USD".
• Identification number: VIN (Vehicle Identification Number) is a unique number for each vehicle.

How to track the improved results of your site in Google Search Console

Using Google Search Console, you can track how your pages with improved results are displayed in the search. You can monitor how often your site appears in the search, how many clicks it receives and what position it appears in.

Error in the introduction of structured data on the site in Google

If you are faced with problems when implementing or debugging structured data on your site, here are a few useful resources:

• Check messages in the Google Search Console to identify errors in structured data.
• Use Rich Results Test To search for problems with code.

If you have questions, you can contact the SEO company on your website by e-mail info@seo.computer or by WhatsApp: +79202044461.

ID: 157