Structured data for application (SoftwareApplication) for searching for Google

Be organized using collections. Keep and sort content depending on your preferences.

Marking information about the software application in the body of the web page allows you to display details about your application in the search results of Google.

Note: The actual display in search results may differ. Most functions can be previously checked using Testing tool for rich results.

How to add structured data for your site in Google

Structured data is a standardized format for providing information about the page and classification of page content. If you are a beginner in structured data, you can learn more about How structured information works.

Here is a review of how to create, test and release structured data for your site in Google.

Add mandatory properties. Depending on the format you use, find out where to insert structured data on the page. Use CMS? It may be easier to use the plugin integrated into your CMS. Use JavaScript? Find out how to generate structured data using JavaScript.
Follow the recommendations.
Check the code using Testing tool for rich results And eliminate critical errors. The correction of minor errors marked with the tool can also help improve the quality of your structured data (although this is not necessary to display as a rich result).
Place several pages with the structured data on and use the URL testing tool to test how Google sees the page. Make sure your page is available for Google and is not blocked by a Robots.txt file, a noindex tag or a login requirement. If the page looks normal, you can ask Google to repeatedly index your URLs. Remember that for repeated indexation you need to wait.
In order for Google to always know about new changes on your site, we recommend sending a site card. This can be automated using API Search Console Cards.

Examples of structured data for your Google site

Here is an example of the structured data of the application in JSON-LD format:

<>
<head>
 <title>Название приложения</title>
 <script type="application/ld+json">
 {
 "@context": "https://schema.org",
 "@type": "SoftwareApplication",
 "name": "Пример приложения",
 "operatingSystem": "ANDROID",
 "applicationCategory": "GameApplication",
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": 4.5,
 "ratingCount": 1200
 },
 "offers": {
 "@type": "Offer",
 "price": 1.00,
 "priceCurrency": "USD"
 }
 }
 </script>
</head>
<body></body>
</>

Here is an example of the structured data of the application in RDFA:

<div vocab="https://schema.org/" typeof="SoftwareApplication">
 <span property="name">Пример приложения</span> -ТРЕБУЕТ <span property="operatingSystem">ANDROID</span>
 ТИП: <span property="applicationCategory" content="GameApplication">Игра</span>
 ОЦЕНКА:
 <div property="aggregateRating" typeof="AggregateRating">
 <span property="ratingValue">4.5</span> (<span property="ratingCount">1200</span> отзывов)
 </div>
 <div property="offers" typeof="Offer">
 Цена: $<span property="price">1.00</span>
 <meta property="priceCurrency" content="USD" />
 </div>
</div>

Here is an example of the structured data of the application in Microdata:

<div itemscope itemtype="https://schema.org/SoftwareApplication">
 <span itemprop="name">Пример приложения</span> -ТРЕБУЕТ <span itemprop="operatingSystem">ANDROID</span>
 ТИП: <span itemprop="applicationCategory" content="GameApplication">Игра</span>
 ОЦЕНКА:
 <div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
 <span itemprop="ratingValue">4.5</span> (<span itemprop="ratingCount">1200</span> отзывов)
 </div>
 <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
 Цена: $<span itemprop="price">1.00</span>
 <meta itemprop="priceCurrency" content="USD" />
 </div>
</div>

Recommendations for your site to display in Google

Follow these recommendations so that your application is displayed in the search results as a rich result in Google:

Follow General recommendations on structured data.
Use correct tags and avoid using other people's brands, telephone numbers and other contact data.
Indicate in detail all the obligatory data about your application so that it is displayed with complete data.

Additional recommendations and tips to search for your site in Google

Do not forget that to display your site in Google, you must follow The main recommendations on structured dataand also check errors using a tool Rich Results Test.

Technical properties of structured data for your site in Google

You must include mandatory properties for your content so that it is shown as a rich result in Google. You can also enable additional properties to add more information about your application.

Mandatory and recommended properties for your site in Google

Application name
Application price
Rating or reviews about the application
Type of application (for example, game, educational, etc.)
The operating system on which the application works

Solving problems to display your application in Google

Check the correctness of the markings and compliance with the recommendations.
Use Error elimination guide To solve any problems.

If you have questions about structured data for your site, you can contact the SEO.computer SEO compani by email: info@seo.computer or by WhatsApp: +79202044461.

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