Structured data about the organization for your site in Google

Adding structured data about the organization to your home page will help Google to better understand the administrative data of your organization and clarify it in the search results. Some properties are used to distinguish your organization from others (for example, ISO6523 and NAICS), while others can affect visual elements in the search results (for example, a logo displayed in the search results and in the Google knowledge panel). If you are a seller, you can influence additional details in the knowledge panel and brand profile, such as information about the return policy, address and contact details. There are no obligatory properties; Instead, it is recommended to add as many properties as applicable to your organization.

How to add structured data to your Google website

Structured data is a standardized format for providing information about the page and classifying its content. If you are a beginner in the field of structured data, you can learn more about how they work.

Here is a brief guide to create, test and implement structured data on your Google website.

Add as many recommended properties as possible that relate to your content. There are no obligatory properties, add only those that apply to your content. Depending on the format used, find out where to insert structured data on the page. If you use CMS, it can be easier to use an integrated plugin. If you use JavaScript, learn how to generate structured data using JavaScript.
Follow the recommendations.
Check your code using Rich Results Test and correct any critical errors. It is also recommended to eliminate any non -critical problems that can be marked in the tool, as this can improve the quality of your structured data (although this is not necessary to participate in expanded results).
Place several pages with your structured data and use the URL Inspection tool to check how Google sees the page. Make sure your page is available for Google and is not blocked using the Robots.txt file, noindex tag or entry requirements. If everything looks normal, you can request a second URL indexing. Remember that it may take time to re -bypass and indexation.
To support Google in the date of changes, it is recommended to send a site card through the API Sitemap Search Console.

Examples of structured data for your organization

An example of an organization

An example of structured data for your organization in JSON-LD format.

An example of an online store with a return policy

An example of an online store with a policy of returning goods in JSON-LD format.

Recommendations for the addition of structured data to your Google website

You must comply with these recommendations so that your structured data is accepted in the results of the Google search.

It is recommended to place this information on a home page or on a single page that describes your organization, for example, on the "About us" page.
Use the most specific type Schema.org for your organization. For example, if you have an online store, use the “OnlineStore” type, and if your site represents a local business, such as a restaurant or a physical store, use the Localbusiness type.

What to consider when using structured data for your Google site

Google recognizes the following properties for your organization. In order for Google to understand your page better, turn on as many recommended properties as possible that relate to your web page. There are no obligatory properties; Add only those suitable for your organization.

Organization address (if applicable), which includes all the necessary data for your region.
Contact information, such as email, phone and address for communication.
The logo of your organization, which will be displayed in the results of the Google search.
It is recommended to indicate unique identification codes for your organization, for example, VAT number or code from the ISO6523 system.

Description of the properties of the organization

Here is a description of some properties that can be useful for your organization:

NAME: The name of your organization.
Address: the address of your organization, including the country, city, region, mail code and street.
Telephone: The main phone number for communication with your organization.
Email: Email address for communication with your organization.

Problems with the implementation of structured data on your Google website

If you have problems with the implementation or debugging of structured data, these are a few resources that can help you:

If you use the content management system (CMS), ask the assistant to solve the problem.
If you received a message from Google about problems with your structured data, contact the Search Console tools to solve these problems.

If you have questions about the optimization and implementation of structured data on your site, you can contact the SEO.computer SEO companion at the address info@seo.computer or through WhatsApp by number +79202044461.

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