Structured Briedcrumblist data for your Google site

The navigation chain (or bread crumbs) helps visitors quickly navigate the structure of your site. This marking reports to search engines as the pages are located in the hierarchy, and allows users to return to sections above. It is especially important to use it on your site if you want to achieve the best results in the search results in Google.

Accessibility of the function for your site in Google

The marking of the navigation chain is available in the search results in all languages and in all regions where the search in Google works. On computers, it is displayed in the form of an additional interface that helps to understand the structure of the site.

How to introduce structured markings on the pages of your site in Google

To add a navigation chain, use the JSON-LD format. It indicates the sequence of sections from the main page to the current one. Integration is possible both manually and through the site control systems (CMS) with the support of such plugins.

Add the necessary properties using JSON-LD or other supported format.
Follow the official recommendations for structured markings for the site.
Check the correctness using the testing tool for the advanced results.
Publish a few pages and test them through the URL testing tool to make sure that the pages are available for indexing.
To report changes, add a site card to Search Console.

Examples of the structured data of Bredcrumbing your site in Google

The search engine analyzes the marking of the chain in the page -page. This helps to display more relevant links in the search results. The same URL can have several display options depending on the chain.

An example of one navigation chain on the site in Google

For a page available only one way, the marking can be as follows:

{
 "@context": "https://schema.org",
 "@type": "BreadcrumbList",
 "itemListElement": [{
 "@type": "ListItem",
 "position": 1,
 "name": "Книги",
 "item": "https://вашсайт.ру/книги"
 },{
 "@type": "ListItem",
 "position": 2,
 "name": "Фантастика",
 "item": "https://вашсайт.ру/книги/фантастика"
 },{
 "@type": "ListItem",
 "position": 3,
 "name": "Победители премии"
 }]
}

An example of several navigation chains on the site in Google

If the page can be available in a few ways, it is permissible to indicate a few Bredcrumblist in one json-ld:

[
{
 "@context": "https://schema.org",
 "@type": "BreadcrumbList",
 "itemListElement": [...]
},
{
 "@context": "https://schema.org",
 "@type": "BreadcrumbList",
 "itemListElement": [...]
}
]

Recommendations for the use of navigation chain on the site in Google

For the correct display in the search results, the recommendations must be followed:

Use the logical chain of transitions, not the URL structure.
It is not necessary to indicate the domain or the current page in marking.
Avoid violations of manuals on structured markings, otherwise the page can be excluded from expanded results.

Determining the types of structured data for navigation of the site in Google

The main type is Breadcrumblist, which should contain at least two elements of Listitem. Each listitem describes one position in the chain.

Bredcrumblist element on your site

Container for all listitem with the sequence:

itemlistelement - An array of elements representing bread crumbs.

Listitem element in the structure of the site in Google

Describes one element of the chain:

item - URL Pages representing the element of the chain.
NAME - The displayed name of the navigation element.
POSITION - serial number in the chain.

Monitoring of advanced results in Search Console for your site in Google

Search Console allows you to track how your site is displayed in search results. This is especially important after the introduction of structured marking.

After the first placement of markings on your site

Check the report on the advanced results. If errors are visible, correct them and re -check the URL. After that, send it to the re -expression.

After changing templates or code on your site

With a sharp increase in errors - check the changes in the templates.
If there are fewer valid data, make sure that the structured marking has been introduced.

Analysis of traffic on extended results in Google

In the performance report, you can track how often your pages appear as advanced results, by what needs and at what positions.

Elimination of malfunctions with Bredcrumba markings on your Google website

If there are difficulties in implementation, use the following recommendations:

Consult with the developer or technical specialist.
Make sure the markup meets all the requirements, and there is no spam content.
Check the marking errors in the Search Console reports.
If a manual action is obtained, eliminate the cause and send for a second check.
Be patient: indexing can take several days.

For any issues related to the implementation of the structured site marking in Google, you can contact the SEO company CEO By email: info@seo.computer or WhatsApp: +79202044461

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