Start work with the search: Guide for developers in Google

The creation of content, which is easily perceived by search engines, is of great importance, because this is how you can attract more targeted users. This is called search engine optimization (SEO), and it can lead to a larger number of interested visitors on your site. If Google Search is faced with difficulties when understanding your content, you may miss an important source of traffic.

This leadership will help developers make sure their sites work effectively in finding Google. In addition to the recommendations from this manual, make sure your site is safe, fast, affordable for everyone and works on all devices.

If you need help not at the technical level, visit a guide for beginners in SEO. This leadership covers other aspects of SEO, such as the creation of content.

How to see how Google sees your site

First, test your site using the URL testing tool or dough for advanced results to understand how Google sees your site. Googlebot is a Google web crane that discovers new and updated pages for indexation. To obtain additional information about the process, visit the page "How the search for Google works."

Perhaps you will be surprised that Google does not always see everything that you see in the browser. For example, in the next case, Google cannot recognize the image on the page, as it uses the JavaScript function, which is not supported by Google.

This is how the user sees the page. The user can view images and text in a browser.

This is how Google sees the page. Google does not understand that there are images on the page because the page uses the JavaScript function, which is not supported by Google.

Check the links on your website for Google Search

Googlebot goes from URL to URL, extracting and analyzing links, site cards and redirects. Googlebot considers each URL as the first and only URL on your site. To guarantee that Googlebot will be able to find all URLs on your site:

• Use elements that Google can bypass. Make sure all the pages of your site are available through links from other visible pages. The reference link should contain the text or, for images, the ALT attribute, which is related to the target page.
• Create and send a site card to help Googlebot more effectively bypass your site. A site map is a file in which you provide information about the pages, video and other files of your site, as well as about their relationship.
• For JavaScript applications with one page, make sure that each page or separate content has its own URL.

Check the use of JavaScript on your site for Google

Although Google performs JavaScript, there are features and restrictions that must be taken into account when designing pages and applications, taking into account how search robots receive and process your content. Learn more about SEO for JavaScript or how to eliminate indexing problems associated with JavaScript.

For more detailed information about how Google processes JavaScript when going around, rendering and indexation, watch video material.

Tell Google when content changes on your site

To accelerate the discovery of new or updated pages:

• Send a site card.
• Ask Google re -get around your URL.

If you still have difficulty indexing the page, check the log of the server for errors.

Do not forget about the texts on the page for Google Search

Googlebot can only find the content that is visible in the form of text. For example, the text in the video is invisible to Googlebot. To make sure that Google Search correctly understands the content of your page:

• Make sure visual content is presented in text form. For example, a page with categories of goods containing a list of images of shirts without a text description for each image will be less optimal. The page should contain a description of each image.
• Make sure that each page has a descriptive title and meta-description. Unique headlines and meta-descriptions will help Google show how your pages are relevant to users, which can lead to more visitors.
• Use semantic. Although Google indexes, PDF content, images and videos, it does not index the content requiring plugins (for example, Java or Silverlight), or content drawn in Canvas. Instead of plugins, use semantic markings for your content when possible.
• Make sure your text is available in DOM. For example, content added through the Content property in CSS is not part of DOM, and Google Search ignores it at the moment. This is normal if the Content property is used for decorative content, but Google Search does not index it.

Tell Google about other versions of your content

Google does not automatically know about the existence of various versions of your site or content. For example, a mobile and desktop version, or international versions of your site. To guarantee that Google will show the correct version to users, you can:

• Consolidate duplicate URLs.
• Report Google about localized versions of your site.
• Make your AMP pages available for search.

Control what Google sees on your site

There are several ways to block Googlebot:

• To block Google from finding your page, restrict access to your content for registered users (for example, use the entrance page or protect the page with a password).
• To block Googlebot from bypassing your page, create a Robots.txt file. However, Robots.txt is not a mechanism for the complete exclusion of the page from Google. To do this, use Noindex rules or protect the page with a password.
• To block Google from indexing the page, but leave the opportunity to go around, add the Noindex tag. Combining several rules for bypass and indexation can lead to conflicts. Find out how to correctly configure these rules by reading about the rules for combining bypass and indexation.

If your content does not appear in Google Search, but you want it to be displayed, follow the following steps:

• Check if the Googlebot page is available using the URL checking tool.
• Check the Robots.txt file to make sure that you do not accidentally block Googlebot from going around your site.
• Check -code for the presence of noindex in meta tags.

Activate advanced results for your Google site

Extended results may include stylization, images or other interactive elements that will help your site stand out in the search results. You can help Google better understand your page and show advanced results in the search by providing obvious tips about the value of the page using structured data. If you are not sure where to start, look at our gallery of available opportunities.

If you have questions about SEO, you can contact our SEO companis "SEO.computer" on any issue on email info@seo.computer or through WhatsApp: +79202044461.

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