Leave a request
This function is in the beta testing stage and can undergo changes. We continue to develop this opportunity, so the requirements and recommendations can be updated.
Speakable property from Schema.org highlights parts of the article or web page, which are best suited for reproduction through dulling using the technology of text converting into speech (TTS). Adding such a marginal code allows search engines and other applications to determine the text for voice reading on devices with support for a voice assistant in Google. Pages with such structured markings can be available through voice interfaces, expanding the coverage of the audience of your site.
The GOLD Assistant Google uses Speakable structured data to respond to current news queries on voice control devices. When requesting news on a specific topic, the assistant returns up to three articles from the Internet and supports the voice of the selected sections of the article marked by Speakable. When reproducing such a text, the voice assistant indicates the source of information and sends a link to the full article to the user’s mobile device through the application of the voice assistant.
Below is an example of Speakable marking using the JSON-LD format and indicating the locators of the contents via XPath:
<><head>
<title>Пример speakable разметки</title>
<meta name="description" content="Краткая информация о быстром коричневом лисе" />
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Быстрый коричневый лис",
"speakable": {
"@type": "SpeakableSpecification",
"xPath": ["//head/title","//head/meta[@name='description']/@content"]
},
"url": "https://example.com/fast-brown-fox"
}
</script>
</head><body></body></>
This Speakable function works for users who have voice devices with English support and who use English for the content of the site. In the future, it is planned to expand support for other languages and regions, as more and more site owners introduce Speakable markings.
So that the content of the news sections of your site can be used in the answers of the voice assistant for current queries, follow the following steps:
In order for Speakable the contents of your site are displayed in news results, it is necessary to strictly follow the following recommendations:
Speakable is used in Article or Webpage objects. The full description is available on Schema.org/Speakable. For the correct work, it is necessary to indicate the obligatory properties.
The Speakable property can be used several times with different types of content locators: CSS-selectors or XPATH. Use one of the options, do not combine both.
Allows you to specify parts of the page using CSS classes or selectors, for example:
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".headline", ".summary"]
}
Indicates the locators of the contents in the XPath format (XML), for example:
"speakable": {
"@type": "SpeakableSpecification",
"xPath": ["//head/title", "//head/meta[@name='description']/@content"]
}
If there are difficulties with the implementation or testing of marking, use the following tips:
Error: it is not possible to start with voiceing through a voice assistant using TTS.
Possible solutions:
In addition to Speakable structured data, you can use other audio integrations for news content, including advanced settings for the interaction of a voice assistant with your applications. This will allow users to manage the application through voice commands. More information can be found in manuals for developers on voice platforms.
For any SEO and site optimization for Google, you can contact the professional SEO.computer in email. info@seo.computer Or through WhatsApp +79202044461.
ID 142
