In the context of the search in Google, spam refers to the methods used to cheat users or manipulate search systems to get high positions in the results. Our fighting policies of spam help to protect users and improve the quality of Google search results. In order for the page to be displayed in the results of the Google search (web pages, images, videos, news content and other materials that Google finds on the Internet), content should not violate the general rules for searching for Google and the spam fighting policy set forth on this page.
These rules apply to all Google search results, including content from Google's own services. We discover policies using automatic systems and, if necessary, through a human audit, which can lead to manually imposed sanctions. Sites that violate our politicians may have a lower rating or not be displayed in the search results at all.
If you think that the site violates the Google spam policy, tell us by submitting a report on the quality of the search. We are focused on developing scalable and automated solutions to eliminate problems, and we will use these reports to further improve our spam detection systems.
Our politicians cover typical spam practices, but Google can take actions against any type of spam practices that we will find.
Cloking is the practice of representing different materials for users and search engines in order to manipulate the results of the search and deceit of users. Examples of cloaking include:
If your site uses technologies with which search engines may encounter difficulties, such as JavaScript or images, read our recommendations to ensure the availability of such content for search engines and users without cloining.
If your site was hacked, often hackers use cloacing to hide their actions. Read more about how to fix a hacking site and avoid hacking.
If your site uses paid content or content restriction mechanism, we do not consider it a cloaking if Google can see all the content for paid access, like any other user who has access to limited material.
The abuse of door pages is the creation of pages that are focused on specific requests in the search engine, and lead users to intermediate pages that are not as useful as the ultimate goal. Examples of abuse of door pages include:
The abuse of overdue domains means the purchase of an expired domain in order to manipulate the search results, placing on it content that does not benefit users. Examples of abuse of expired domains:
Malicious content is any content that was added to the site without permission, which is associated with vulnerabilities in the safety of the site. Examples of harmful content include:
Here are some tips to correct hacking sites and prevent hacking.
The abuse of hidden text and links is the practice of placing content on the page in order to manipulate search engines, but not intended to display users. Examples include:
Filling the page with key words is the practice of filling the page with search words or numbers in an attempt to manipulate the results of the search in Google. Examples include:
Link spam is the creation of links to the site or from the site with the main purpose of manipulating the search results. Examples of link spam:
The machine generated traffic (also known as automated traffic) is to send automatic requests to Google. This includes scrapping results for checking ranks or other types of automated access to Google search without permission.
Fraud and deceit have many forms, including, but not limited to, improving themselves for official companies or services through fake sites. Examples of fraud include:
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