The solar energy solutions company actively develops its website using SEO optimization to increase visibility and conversions. We have been cooperating with them for several years, ensuring effective promotion and improving positions in search engines.
To analyze the results, we compared website promotion for two similar periods.
In the first year, we focused on technical optimization of the site and improving its indexing in search engines:
- Site audit: indexing errors have been fixed, processing of new pages has been accelerated, link structure has been improved and duplicate pages have been eliminated.
- Optimization of meta tags and headings: adjusting title, description and h1-h3 to increase relevance and improve positions.
- Updated texts: the content has been updated to take into account changes in the assortment and new keywords.
- Mobile optimization: the mobile version of the site was analyzed, page loading speed and convenience for mobile users were improved.
First year results:
- Organic traffic increased by 12%, attracting more target audience.
- More than 70% of keywords took positions in the TOP 10 search engines, which ensured a stable flow of visitors.
- Users began to spend 8% more time on the site, increasing the depth of interaction with content.
In the second year, we strengthened our promotion strategy, adding new measures to improve link mass and work with external platforms.
- Increasing link mass: actively collaborated with external sites to obtain high-quality links, which increased the authority of the site in search engines.
- Work with reviews: we systematized the collection and publication of reviews, which strengthened trust in the brand and increased E-A-T indicators (expertise, authority, reliability).
- Creation of new pages: new product pages have been added, optimized for current search queries. We introduced FAQ blocks to improve navigation and internal linking.
- Local optimization: emphasis on improving the company’s visibility in the regions to attract more customers for geo-based queries.
Achievements and results:
- Positions improved by 30%, which allowed us to significantly strengthen our presence in the market and outperform major competitors.
- Conversions increased by 20%, which resulted in more calls, requests and email clicks.
- Online mentions increased by 25%, increasing the company's reputation and influence in the industry.
Future plans:
In the next period, the main focus will be on building up the link mass and expanding the product line. Here are our plans:
- Regular content updates: adding new pages with detailed product descriptions and review blocks to increase engagement.
- Increasing link mass: the goal is to increase the number of backlinks by 20% through publications on external sites and industry portals.
- Work with reputation: we will strengthen the collection of reviews and monitoring of mentions on social networks and on specialized platforms to strengthen trust in the brand.
These measures will help strengthen leadership and significantly strengthen the company's position in the solar energy market.
If you have any questions about SEO or want to get advice, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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