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So, the second part of the changes in the ranking algorithm, and here everything becomes even more exciting, and for some, perhaps even scary. Let's figure out what happened. Let me remind you that working with a product card is a set of activities aimed at ensuring that your card brings sales. For those who thought that only bright infographics or only SEO optimization, or even advertising were the key to success, I have bad news. Sales is a holistic approach, and if you don't invest in all aspects, you won't achieve consistent results.
So, let's look at what factors influence the ranking of product cards.
(impact on ranking from 15 to 30%)
What does it mean? This means that if your product card does not receive consistent sales, its ranking may fluctuate or even deteriorate. For example, if your product was popular last season, this does not guarantee it high positions in the current one. It is important that product sales are stable, and this should be a regular process. "Stable demand is a sign of product quality." This confirms that not only the first launch is important, but also regular updates and support for demand.
(impact on ranking from 5 to 20%)
Conversion is the ratio of product card impressions to actual purchases. For example, if you sold 20 units with 5,000 impressions, your conversion rate would be 0.4%, while your competitor who sold 300 units with the same impressions would have a 6% conversion rate. As you understand, it makes no sense for the World Bank to keep a card with a low conversion in the top, since it does not generate income.
(impact on ranking from 30 to 40%)
This factor surprises many, but buyers want to receive goods as quickly as possible. The delivery of goods will depend on how close your goods are to the buyer. The faster the delivery, the higher the chances of getting into the top. To optimize this aspect, it is worth increasing the number of warehouses in which your goods are stored. This way the product will be delivered faster and will have a better chance of being sold.
(impact on ranking from 5 to 40%)
Text relevance is the correspondence of the product description to user requests. If you are selling a sports top, then the description and keywords must exactly match the sports theme. For example, “fitness top” or “yoga crop top.” If you use too general or inappropriate keywords, then the likelihood that your product will be in the top tends to zero.
(impact on ranking from 1 to 10%)
Discounts and promotions are good ways to attract a buyer's attention, but only if they are done as part of an integrated approach. The price of the product should correspond to the quality, and discounts should be used as an additional incentive for buyers, and not as the main means of promotion. Participation in promotions is not a panacea for successful sales if the product does not meet customer expectations in terms of quality and price.
(impact on ranking from 1 to 10%)
The seller's rating is a combination of reviews, product quality ratings, delivery times and other factors. Bad reviews or unsuccessful products can significantly reduce a seller's overall rating, which ultimately affects its ranking in search results. It is important to maintain a high level of reputation and work not only with a specific product card, but also with the brand as a whole.
(impact on ranking from 15 to 25%)
Advertising promotion also has a significant impact on rankings. The new algorithm makes the auction fairer and more accessible for items that actually match user requests. This emphasizes the importance of analytics and working with the product card, testing hypotheses and tracking changes. Throwing an advertisement at a low-quality product and expecting good results is ineffective. Advertising conditions will depend on the quality of the product and promotion strategy.
To summarize, it is worth noting that an integrated approach is the only path to success. Constantly improve your product card, monitor changes in algorithms, work with analytics and pay attention to product quality to increase your position and number of sales.
If you have any questions about SEO, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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