Site marking in Yandex to display addresses and organizations

If you add special markings about your organization to the site, this will allow you to participate in the affiliate program and improve the appearance of the School of the Site in the search results for Yandex. The schemes inherited from Organization and Place are used, which are recognized and taken into account by the system. The schemes marked with the plus icon are supported and processed.

Types of organizations for marking the site in Yandex

Schema.org has many categories for the exact classification of your site in Yandex. Among them:

• Educational institutions: colleges, schools, kindergartens
• Local business: automobile, veterinary clinics, insurance agencies
• Service organizations: laundry, employment agencies, medical institutions
• Entertainment: theaters, clubs, cinemas, galleries
• Public objects: libraries, post offices, hospitals, fire parts
• Places: hotels, hostels, motels

The main properties for structured site marking in Yandex

In order for your site to correctly display in the search results in Yandex, you must use the following fields in the markup:

• nametext - The full name of your organization
• URL - The address of your organization website
• Address - mailing address (indicating the country, region, settlement, street, index)
• Telephone - Contact phone number
• faxNumber - Fax number
• geo - coordinates of latitude and longitude
• OpeningHours - hours of work in ISO 8601 format

Location marking and site object in Yandex

If the organization is located in a shopping center or another large facility, indicate this in the field location. This helps to correctly display the location on the map in search of Yandex. It is also necessary to indicate the coordinates in the form latitude And longitude.

Indicating the operating mode of your organization in Yandex

To accurately display the schedule of your organization on the site, use openingHours In ISO 8601. Example: Mo-Fr 09:00-18:00. There may be instructions of the days of the week and time intervals, including round -the -clock work.

Requirements for displaying Snippet Site to Yandex

In order for targeted snippet to be displayed correctly, the site must be in the top 30 search results and comply with the following conditions:

• The URL of the main page is indicated
• URL in the markup and in the webmaster coincide according to the protocol and prefix
• Contact information is presented completely

Marking branches of the organization on your site in Yandex

If your site represents a network company, you need to issue each branch as a separate organization. For each page with markings, it is important to ensure accessibility from the main page of the site.

Correction of the target information of the site in Yandex

If the SNIPPE is displayed in the wrong address, it can be changed through the organization’s card on the maps. To do this, find your organization and use the editing function. Typically, changes come into force within a week.

The "Addresses on the map" on the site in Yandex

If the organization has more than one address in one region, the “address on the map” mark appears in the SNiPT. In this case, the address and phone may not be displayed. If there is only one address, but the label appeared, you should check the data in the system for the business.

How to check the site marking in Yandex

Checking the site marking can be performed through a special validator. This will help to verify the correctness of the code and compliance with the requirements of the search engine.

For any consultations on the addition, correction and optimization of microdents on your site in Yandex, you can contact the SEO company CEO:

• Email: info@seo.computer
• WhatsApp: +79202044461

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