This checklist for SEO optimization and promotion will help promote any website if you follow it. For an optimizer, there are always tasks to improve the site and its visibility in search engines.
The main difficulties faced by SEO specialists:
- Site size and competition. It can take a significant amount of time to develop and fill the site.
- Lack of sufficient mentions and links. Competitors may have years of link building.
In some niches, large companies dominate the TOP 10, making it difficult for small businesses to compete with them. However, you can focus on narrow niches.
The main idea: if the site is no worse than its competitors, there is a chance to take high positions.
If the structure and volume of your site are similar to the sites in the TOP 10, then following this checklist, you can achieve significant results within six months.
Next, we will consider the main stages of SEO work, as well as a possible procedure by month.
What to control
The main attention should be paid to the traffic that comes to the landing pages of the site for the necessary queries.
- Checklist of queries (3-5 keywords per page).
- Traffic on promoted pages.
- Popular search queries on the site as a whole.
- Traffic by page type (categories, products, articles).
Project setup
An SEO specialist must have access to important services: web analytics, webmasters and other tools for analyzing and customizing the site.
- Checking access (admin, hosting, domain).
- Access to web analytics (Google, Yandex).
- Access to webmasters' accounts (Google, Yandex).
- Setting up goals in analytics (clicks on contacts, sending applications, placing orders, etc.).
- Checking the functionality of forms and modules on the site.
- Setting up page segments for analysis.
Semantic core
Collecting the semantic core is the most important stage in SEO optimization. You don’t need to go into too much detail; 10-20 keywords per page are enough.
- Collect a list of requests for promotion.
- Break through the database of key phrases and analyze the visibility of competitors.
- Use search suggestions to expand your list of queries.
- Group requests by topic so that each group responds to one need (one page - one topic).
- Map the relevance of queries and determine the need to create new pages.
- Regularly update the query index to show expertise on the topic.
Technical analysis
Technical analysis helps to avoid problems with indexing and determining the relevance of pages by search engines.
- Removing duplicate pages (for example, problems with a domain with and without www).
- Setting up indexing (robots.txt, generating sitemap.xml, blocking technical pages from indexing).
- Checking and correcting broken links and other errors on the site.
- Optimizing site loading speed, using caching and image compression.
- Checking the page for hidden content and errors in the code.
Site structure
The structure of the site should be logical and convenient for users and search engines. This improves internal linking and helps create quick links in search engines.
- The site structure should be tree-like.
- Using breadcrumbs and Schema.org markup.
- CNC settings for pages and URL length reduction.
- Creating an internal linking system to enhance the importance of pages.
- Checking the correctness of outgoing links and setting up canonical addresses.
Internal optimization
On-page optimization helps improve the relevance of pages for search engines.
- Optimization of meta tags and headings (Title and Description) for each page.
- Working with texts: minimum 2000 characters, clear inclusion of keywords and optimization for queries from the TOP 10.
- Adding micro markup to improve visibility in search results.
- Optimization of internal links, as well as external links with good anchors.
- Image optimization: unique and modern formats with prescribed ALT tags.
Usability
The usability of the site must be high so that users do not leave it, and search engines increase the ranking of pages.
- Mobile version or adaptive layout.
- Checking the correct display on different devices and browsers.
- Convenient navigation and ordering.
- Clear interface and site style.
- Heat map and scroll map to improve user experience.
Commercial factors
Commercial factors help improve a site's credibility among users and search engines.
- Availability of contact information and a variety of communication methods.
- Company profile with important information (delivery, payment, certificates).
- Complete information about products and services.
- Email on your own domain.
- Online consultant for quick communication with clients.
Behavioral factors
Behavioral factors are evaluated by search engines based on how users interact with a site.
- Constant analysis of the link mass of competitors and development of your own link strategy.
- Active participation in discussions on forums, social networks and other platforms.
- Using crowd marketing to increase online mentions.
- Posting links in social groups and other external resources.
Monthly SEO checklist
Monthly SEO work includes regular tasks to improve the site and promote it.
- Monitoring the state of the site and its positions in search results.
- Optimizing current pages and adding new ones to improve visibility.
- Working with meta tags and texts to increase the relevance of pages.
- Link building and link mass improvement.
- Analyze competitors and their strategies for possible improvements.
My work procedure
My SEO work usually starts with setting up a website and then continually improving it. It is important to understand that SEO takes time and results may take several months to appear.
The first months are the main work on correcting errors, optimizing content and site structure. Next, after completing all standard procedures, work begins on in-depth improvement and link building.
If you have questions about SEO optimization and promotion, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
