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The first quarter of the year has passed, and it's time to talk about trends. In this article, we will discuss what SEO professionals should pay attention to this year and what points to consider when optimizing your website yourself. If the process seems complicated or does not bring the expected results, you can always turn to professionals for comprehensive assistance.
Domain authority has been and remains one of the most important factors for SEO. However, recently the principles by which this indicator is measured have changed. If previously the main attention was paid to the age of the site, relevance and quality of external links, now search engines focus on the principles of “E-A-N” - expertise, authority and reliability. These parameters become decisive for promoting the site to the top.
Now search engines are placing increasing importance on content authorship. Articles created using exchanges are losing their positions, while original and expert materials strengthen the position of the site. For our clients, we attract subject matter experts, which helps not only in promoting their brand, but also in increasing trust from search engines.
Although this requires an additional budget, this approach pays off in the short term. This is especially important for niches where expertise plays a key role, such as in medicine.
To strengthen the authority of the site, you should demonstrate its connection with a real business, for example:
Paying attention to external links is also important. If a site links to authoritative sources, it increases the trust of search engines. Of particular importance are links to scientific institutions, major media outlets and government websites.
The sections “Site Use Agreement” and “Privacy Policy” are no less important. These pages are valued by search engines and are also required for launching targeted advertising.
Do not forget to indicate the name of the author, or even better, provide information about his qualifications, position, academic degrees and other evidence of expertise.
Despite the diminishing importance of external links, citations continue to play an important role. Search engines now take into account mentions of a company or its employees on authoritative resources. Materials posted on large portals or in major media are especially valued.
Ratings and mentions of a company or expert in industry directories and registers become important for promotion. For example, lawyers can get value from being listed in bar registries, and doctors can get value from being listed in medical institutions and specialty websites.
The growth of conversions from image search is becoming more and more noticeable. It is noteworthy that even sites where images are not the main content are starting to receive traffic from visual search.
Users are increasingly using features like Google Lens that let them search for information using a photo. It could be a car, an object, or even text. This trend will only intensify, so image optimization (for example, alt tags) becomes an important task.
Video content continues to gain popularity. More and more users prefer to watch videos than read text, which explains the growth of video in search results.
Using video content for SEO includes both posting videos on your website pages and being active on a platform like YouTube. Optimizing titles, meta descriptions, subtitles, and other attributes helps increase content visibility.
Don't forget that videos with optimized titles can also appear in organic search results, and not just in the video segment.
Voice search is becoming increasingly popular and accounts for up to 20% of all search queries. With this in mind, it is important not to ignore this trend as voice search reaches a significant portion of the audience.
Our task is to understand how to influence a site’s inclusion in voice search results. Not everything is clear yet, but it is obvious that sites that rank high in regular search results also have a chance to be included in voice queries.
Recent changes in search engines mean that search engines can now more accurately interpret the intent of a user's query. For example, a search engine may recognize that the query “How to cook an omelet?” It would be better to lead to a recipe rather than a general article.
For different types of requests, it is worth creating pages with different purposes: product pages for commercial requests and informational articles for research ones.
Updating old content allows you not only to attract new users, but also to improve your position in search results. Outdated articles, especially those involving outdated dates or outdated facts, require updating.
Additionally, keywords change over time, and older articles may need updating or even a complete rethink.
Despite the improvement in content quality, the CTR (click-through rate) of search traffic continues to decline. This is due to changes in search results, where new content formats such as videos, recipes, instructions and podcasts are increasingly appearing.
When optimizing for a specific query, it is important not only to improve the content on the page, but also to carefully analyze how this query is displayed in search results.
If you have any questions or need professional advice, do not hesitate to contact our studio specialists on any issue by email info@seo.computer.
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