Leave a request
We conducted a detailed SEO audit of 25 pet store websites (online stores for animals) located on the first pages of Yandex and Google search results. All sites were studied with a geographic reference to Minsk, which explains the dominance of local companies in the sample.
After a thorough audit, a website SEO optimization rating was compiled, which is presented below.
It is important to note that this rating is subjective and covers solely the SEO parameters of online pet stores, and not an overall analysis of the companies' activities. It only reflects their online presence. For the evaluation, criteria such as domain age, indexing, link mass, tag optimization, micro markup, content uniqueness, site performance and usability were used. Each site was assessed against these criteria, and their overall score was calculated based on the importance of each aspect. The maximum possible score is 500 points.
To more accurately understand the relevance of SEO promotion in the field of pet stores, we analyzed the dynamics of queries through Yandex.Wordstat (data for Minsk).
Searches related to pet stores show a steady increase, with minor fluctuations (+/- 1.5 thousand queries). As a result, it can be noted that interest in pet stores on the Internet continues to grow.
Now let's look at the audit results in more detail.
Most sites are between 10 and 15 years old. The average age of all sites is about 6.7 years. The oldest site is 15.8 years old, and the youngest is 1.1 years old.
What to do: Since the domain age cannot be changed, this is only a guide. Older sites may have more credibility with search engines, but that doesn't mean younger sites can't succeed. Domain age has a limited impact on SEO optimization.
The main factors influencing site indexing are the correct configuration of the Robots.txt and Sitemap files, as well as the absence of duplicate pages.
According to the audit results, all sites have a Robots.txt file, and 88% have a Sitemap file. However, every sixth website out of ten had duplicate home pages.
What to do: Setting up Robots.txt and Sitemap files requires professional skills, so we recommend contacting SEO specialists for their correct implementation. If your site has duplicate pages, you can delete them in the CMS or hide them from indexing through Robots.
Most sites are linked to fewer than 100 other sites. The average link volume is 139 domains and 233 links per site. The leader in link mass has 1618 domains with external links.
What to do: To increase link mass, it is important to build links gradually so that it looks natural to search engines. If links appear too quickly, search engines may suspect manipulation and apply filters. To do this, it is important to choose quality donors: popular news sites, thematic blogs and forums with a good reputation.
Title and Description tags must be unique for each page, as they are displayed in SERP snippets. In addition, it is important that each page has one single H1 heading, since it can also be displayed in the snippet instead of the Title.
Most sites optimize the Title and Description by including keywords and often using emoji. The H1 heading is present on 72% of home pages and 96% of category pages.
What to do: Ensure the uniqueness and correct length of tags on all indexed pages (recommended length: Title - 50-100 characters, Description - 150-270 characters). Using emoji in tags can also make snippets more attractive and increase click-through rates.
Micromarking improves the display of links to the site, making snippets more informative and links on social networks more attractive.
According to the audit results, 56% of sites use Schema markup, and 56% use OpenGraph.
What to do: If micro markup is not yet implemented on your site, it can be added with the help of SEO specialists or web developers, as it requires changes to the site code.
Website performance is measured using Google's PageSpeed Insights service. A score of 80+ points is considered good, 50−80 is considered satisfactory, and below is considered bad.
Many sites have poor performance on mobile devices, which negatively affects their rankings in search results, both for mobile and desktop versions.
What to do: Optimize your site by removing unnecessary plugins and compressing images. To improve performance, it is also important to update old sites and optimize their code.
Important usability aspects include an SSL certificate, user-friendly URLs, and clickable phone numbers.
An SSL certificate is installed on all sites, but only 84% use CNC, and 88% use clickable phones.
What to do: Make sure that all numbers on the site are clickable by adding the “tel” attribute to the -code. CNC problems are usually solved in the CMS.
We hope the data presented will help you improve your SEO strategy for your website. If you need more detailed advice on your project, do not hesitate to contact the SEO studio "SEO COMPUTER". We will help you identify weak points on your website and offer effective ways to eliminate them to achieve better results.
ID 8600
