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In this article I will talk about how to properly perform SEO optimization of product cards on popular marketplaces such as Wildberries and Ozon.
My name is Natalya. I am a professional manager and copywriter specializing in marketplaces. I started working in this field one year ago and during this time I have gained a lot of experience. The main areas of my work are advertising and SEO optimization of product descriptions. Over three years, I wrote more than 3,000 texts for various sellers, from small sellers to large stores with multimillion-dollar turnover.
Millions of users visit marketplaces every day, and each of them can search for your product using different queries. The task of SEO optimization is to collect all possible queries for which your product can be found and include them in the text of the product card.
For example, if you're selling a black dress, different customers might search for it using different keywords: "office dress," "dressy dress," "little black dress," and so on. I collect all these requests and include them in the description so that every customer can find exactly your dress.
SEO optimization + advertising:
If you use marketplace advertising, good SEO optimization becomes a must. The fact is that the keywords for advertising campaigns are pulled from your text. If SEO is not done properly, advertising may not produce the desired results or, on the contrary, may result in a waste of your budget.
Now let's move on to how to perform SEO optimization of a product card. I work with an analytics service and will show you how to use it to collect keywords.
Stage 1 - collecting keywords
To collect keywords, you need to use specialized services that collect statistics from marketplaces. Free services such as Yandex.Wordstat or Google Keyword Planner are not suitable for this.
Now there are many services for analytics on marketplaces, such as MarketGuru, Mayak and others. I tried various tools, but for me the best one is the service that I use in my work. It provides accurate information based on user requests.
This service has several tools for collecting keywords:
This service allows you to get accurate data on queries that can lead buyers to your product, including synonyms and the most popular queries.
Stage 2 - writing the text
After you have collected all the keywords, you need to correctly integrate them into the product description. It is important not only to use keywords, but also to highlight all the benefits of your product.
I recommend reading reviews of your competitors' products to find out what customers are looking for and what features they rate. This will help you answer all possible questions from potential buyers and make the text as informative as possible.
Don't forget that SEO text should not be overloaded with keywords. It is important to maintain a balance and prevent so-called “overspam”, which can negatively affect the effectiveness of the product card.
Stage 3 - text verification
After writing the text, it is important to check it using special services. This will help ensure that all keywords are included and the copy is optimized for internal advertising on the platform.
I use a special service to check the SEO optimization of product cards, which allows you to check whether all requests are taken into account and whether they are correctly distributed throughout the text.
This service also analyzes how the product will be displayed in advertising campaigns and helps to avoid mistakes that could reduce the effectiveness of advertising.
If you have any questions or need professional SEO optimization, don't hesitate to contact us. Write to the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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