I couldn’t ignore the general anxiety about the economic situation that is developing in our country and in the world.
Is everything bad?
Unfortunately, yes, the situation is dire and is likely to get worse in the near future. In addition to the pandemic, the country’s economy is being weighed down by the unstable situation on world markets. However, there is a possibility that the situation will improve slightly in the future.
What is important for the SEO industry and beyond:
- Micro and macro businesses are now in a difficult situation. The government is trying to support entrepreneurs, but support measures are not enough, and a significant number of people may find themselves without work.
- Large businesses, in turn, have frozen projects that do not have a direct impact on revenue and cut costs. Everyone expects improvements, but does not know when this will happen.
- Hiring has become less frequent, and the number of job applicants has increased significantly.
- Many companies have transferred their employees to remote work.
- Industries that depend on human traffic, such as airlines, tourism, fitness, restaurants and cafes, are already facing difficult times, with many on the verge of bankruptcy.
- The property rental market has also been hit hard as many offices remain empty.
- Due to the uncertainty in the economy, people have stopped spending money, which is affecting demand.
The result is that the crisis has already begun and will gain momentum. All industries are interconnected, and a chain of bankruptcies in some areas will directly affect the state of business in others.
What's next for the SEO industry?
- SEO specialists have one important advantage - they can work remotely. Therefore, many companies may transfer employees to permanent remote work in order to reduce office rental costs and other expenses.
- Freelancing is already on the rise. Many smaller companies may be moving away from large SEO agencies to freelancers, opening up new opportunities for self-employed professionals.
- Small SEO companies may not survive this crisis if it drags on.
- In remote work, performance evaluation may be based not on time spent on the computer, but on the results of work. If an employee is not effective, he may be replaced.
- SEO agencies will be forced to optimize costs and reduce staff.
What to do
SEO specialists
- Learn new skills such as SMM, development, ASO, contextual advertising and others. Companies will be looking for generalists who can work in multiple areas of internet marketing.
- If you don’t have one yet, open and optimize profiles on freelance platforms. Update your accounts on popular freelance exchanges.
- The most important thing now is to work efficiently. After the crisis, you can relax a little, but now you need to work at 100%, or better yet, at 200%. This is the time when other specialists may be lining up to take your place.
- New types of employment, such as project work or part-time work, may appear in the near future. This is a good opportunity to work on several projects simultaneously.
- Run your own project to gain real-world experience. For example, start with your own website or blog.
SEO agencies
- Reduce the cost of services, especially if you work for a large agency where prices may be inflated.
- Be prepared to make concessions to clients, freeze payments upon request, but do not lose clients. If a customer leaves, the likelihood of a return is minimal.
- Offer additional services such as contextual advertising or other services without increasing prices. This will help retain customers and expand the range of services.
- Dive deeper into customer problems by offering real solutions. In times of crisis, it is not just visibility that is important, but real results that help clients increase their income.
- Optimize costs by, for example, selling unused developer hours to clients or redirecting resources to more efficient tasks.
- Look for niches that can be profitable during a crisis, for example, medical equipment, online courses, food products, etc.
- Don't forget to plan. By showing your clients the prospects and exact deadlines, you can create confidence in their eyes.
- Avoid laying off employees, but instead offer flexible options such as part-time work or remote work with other companies.
- Of course, don't forget about competition. Those who are able to adapt to new conditions and adapt to market changes survive.
If you have questions, write to the SEO studio with any questions at info@seo.computer.
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