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This article is not just a list of SEO predictions for the year. We will look at trends that may have an impact in the coming year, new approaches that are already being successfully used in practice, and also offer some ideas for work.
The main indicator of authority for search engines has become E-A-T - Expertise, Authoritativeness, Trustworthiness (expertise, authority, trust). Previously, search engines focused more on external links, but in recent years, priority has been given to trusted sources.
In new recommendations for assessing content quality, the search engine focuses on these three aspects as the main ones for ranking sites.
Expert content. According to the recommendations, the content on the site should be written by experts who have real experience in the field in question. Thus, articles written by non-professional copywriters, especially on medical topics, are unlikely to receive high positions in search results.
Medical content requires qualified or accredited authors.
Transparency. To increase trust, it is important to design an “About Us” page, contacts, privacy policy and other documents confirming the site’s reliability.
Confirmation of expertise. It is important not only to declare your status as an expert, but also to demonstrate this in practice, having received confirmation from authoritative external sources. Links and citations are good indicators of expertise.
If a site claims its expertise, but authoritative sources refute it, search engines will focus on the opinions of these sources.
Visual search began to gain popularity this year, and this trend will continue to develop throughout the year.
Growing share of visual search. Statistics show that a significant number of users are already successfully using visual search, and this practice will only gain popularity.
Development of visual search technologies. Although the technology is still in its infancy, tools like Google Lens are already showing great results. Visual search attracts users, and many are interested in improving its functionality.
Optimizing visual content. In order for images to be shown in search results, they need to be optimized: add alt tags, use clear and descriptive file names. It is also important that the images are original or come from verified sources. The freshness of the content also plays an important role. Pictures placed at the top of the page and in the center have priority.
By this year, video will account for up to 80% of all Internet traffic. If you still don't use video for promotion, here are some ideas on how you can implement it.
Including videos in search results snippets. Search engines have long been testing the ability to display video snippets in "quick answers" to help users find the information they need faster. In order for your video to be included in such snippets, you need to complete several important steps.
Voice search will continue to evolve throughout the year. According to research, a significant portion of users actively use voice search through mobile devices.
Often content for voice search is selected based on the following criteria:
Intent is the user's intent behind their search query. Even if two pages use the same keywords, one of them may be more useful to the user than the other. For example, a query on “How to learn English” with practical recommendations will be more relevant than a general article about foreign languages.
This year, search engines will increasingly focus on search intent, removing content from search results that does not respond to the user’s request. Therefore, it is important to work through key queries and monitor their intent. Make sure your content answers users' questions and doesn't just contain the right keywords.
Thank you for reading the article! We hope our recommendations will help you strengthen your SEO position this year.
You can write to the SEO studio "SEO COMPUTER" with any questions at info@seo.computer.
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