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Our client is an online store of automobile spare parts. The main source of orders for the business was trading platforms. The client contacted us with the goal of bringing his website to the top of search results in order to receive orders directly from him.
We conducted an audit of the site, drew up a work plan for several months and agreed on it with the client. In the first month we focused on fixing technical errors, and in the following months on promotion and optimization for search engines.
During the work, problems arose with analytical tools, since the site did not have the required number of counters configured to track the effectiveness of promotion.
Additionally, the site was not indexed by Google, limiting its visibility. This was a significant problem since Google is the leading search engine in the region.
The first stage was the compilation of a semantic core - a set of key queries that correspond to the theme of the site and for which we will promote pages in search results.
To collect semantics, we used analytics tools such as Yandex.Wordstat, Serpstat, and Google Search Console. Google Analytics and Yandex.Metrica also helped us.
In parallel with this, we have prepared technical specifications for developers to correct errors and create new pages necessary for promotion on key queries.
After eliminating the errors that interfered with indexing, we began performing regular SEO promotion tasks:
By the time the project was completed, several months of active work had already passed. One of the significant steps was the addition of a “Question and Answer” section to the site. This not only contributed to the promotion of individual pages, but also resolved customer objections, which helped in making purchasing decisions.
In addition, the client's products were added to the Google Merchant Center to promote product cards for search queries.
At the initial stages, the site did not receive search traffic, but from the fifth month of operation, traffic began to grow actively. In the seventh week after organic traffic began to grow, the number of visits reached 107 per day!
As a result of SEO work, a significant increase in organic orders was recorded. This was also confirmed by an increase in the number of goals achieved on the site, which is associated with an increase in traffic.
The main conclusion from the case is that SEO work begins to bring visible results, such as an increase in traffic and conversions, approximately 4 months after the start. To obtain tangible results from SEO promotion, it is necessary to carry out work for at least 5-6 months without interruptions.
SEO promotion has existed in the Internet marketing market for many years, and during this period, search engine algorithms have undergone significant changes. Some tools are becoming obsolete, others are being updated. Therefore, it is important to trust the promotion to qualified professionals to achieve the best results. Promotion in search results allows the site to consistently bring in orders, even when optimization work stops, and this continues for a long time.
If you have questions about SEO optimization, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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