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In Japan, the popularity of Yahoo! Japan is significantly higher than Google, although the search engine itself does not occupy a leading position. The Japanese actively use applications such as Yahoo Answers, Yahoo Transit, Yahoo Weather and others. However, the share of search queries on Google is 69.25% of the total. Japan accounts for about 22% of the global search engine market.
How does this affect SEO? Algorithms Yahoo! Japan are basically adopted from Google, so from a technical point of view, site optimization is not much different. However, there are differences in how the target audience perceives the content.
The Japanese value... a lot of content.
An example of the Japanese version of the site:
Compare with the version for another country:
These differences are due to the characteristics of consumer behavior. The Japanese version of the site will not be suitable for other audiences, and vice versa. For the Japanese, a large amount of information is an important factor, while in other countries restraint is valued. This also gives designers and SEOs in Japan the opportunity to work more on the visual side.
The psychology of user behavior on the Internet is being actively researched. If you are interested in details, you can familiarize yourself with the works of a web psychologist.
Additionally, there are four different writing styles in Japan, which makes SEO difficult. The same keyword can be spelled four different ways, and standard translation tools like Google Translate won't always solve this problem.
If you have any questions, you can write to the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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