SEO Advice - Website Redesign, Canonicals and Redirects

When you're testing different page designs on active URLs, it's important to make sure the canonical tag is used. This tag helps avoid confusion with duplicate content in search engines during the testing period. This solution is recommended over using the noindex tag because if noindex is used, any new links directed to pages will not be counted if those pages are not indexed.

Once testing is complete, make sure you redirect the 301 redirect from the failed one to the one that was successful.

Additionally, if you have a large number of redirects, it is important to consider how efficiently they are processed. Here are some ways:

1. Database usage: This is the easiest to manage, but the slowest method. Typically applied at the CMS level.
2. At the server level: An example of this approach is the use of the .htaccess file - one of the most popular and effective methods.
3. On the periphery: For example, using Cloudflare to handle redirects, which is usually the most performant solution.

The faster the site, the better it will work for users, which in turn improves SEO results.

If you have any questions about SEO, you can always contact the SEO COMPUTER studio by email info@seo.computer.

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