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Semantic core: what is it?
In SEO promotion, one of the key stages is the selection of queries for which the site should reach the top positions in search results. These queries form a list called the semantic core or semantics. Compiling and regularly updating this list allows you to increase traffic from organic search and increase the number of sales.
What principles should you follow when working with semantics?
1. Never limit yourself to a few requests. Create the most complete semantic core possible for your niche. It is important to collect all requests that have at least a minimum frequency. Next, these requests need to be grouped into clusters and scattered across the pages of the site, new sections should be designed, etc.
2. After distributing semantics into groups, queries should be ranked correctly. Sort them in descending order of importance, taking into account their potential on the first page of search results and the likelihood of reaching it. To do this, you can use a technique that is used in specialized tools. You can also try using it yourself.
What needs to be done for this? Start by analyzing the parameters of each request. Evaluate the number of occurrences of keywords in the headlines and text of competitors who are already in the top. Analyze their age, how strong they are in terms of link mass (how many good resources link to them) and how much traffic they generate. Then combine all this data into one formula and use it to evaluate groups of queries. It is important to remember that without such sorting, you risk optimizing pages for low-potential queries, which will lead to wasted time and resources.
In addition, it is necessary to regularly update the semantic core and analyze the actions of competitors. If you see that you need to improve your ranking in certain areas, reach out to your competitors, study their semantics and add it to your list. This process is continuous: for successful advancement it is important not only to expand the core, but also to periodically review it.
Thus, the semantic core requires constant work and optimization for effective SEO promotion.
For additional questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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