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To effectively create a semantic core, it is important to collaborate with native speakers. This significantly speeds up the process and makes it more accurate.
This issue is especially relevant for the CIS regions, where different language preferences can significantly affect the SEO strategy.
One way is to use analytics to determine the language preferences of site visitors. For example, in analytical reports you can see which language is used most often among visitors from search results.
To do this, you need to look at reports by traffic sources, then go to the "Geography" section and select the "Browser language" option. This will allow you to more accurately determine in which language you should navigate the site’s content.
To gain a deeper understanding of language preferences in different countries, it is worth looking for official statistics to determine which language is dominant in a particular geographic area.
For more information, it is important to analyze your competitors. Enter keywords in Russian and local languages to compare their visibility and traffic. This will give you an idea of what language settings work best in your region.
To work with foreign regions, it is useful to use special tools, such as browser plugins that allow you to change the search region. This will allow you to see how the results change for different regions.
Query masks are short and informative names of categories on your site. These queries must be adapted to the language of the region. Once they are identified, it is important to translate them into the desired language.
Examples of request masks:
After the query masks are translated, enter them into the search bar, taking into account the region and language. See which pages are in the TOP 10 and analyze their visibility. This will allow you to adjust your SEO strategy and determine which additional queries might be useful.
You can use tools like Ahrefs and Semrush to analyze visibility and other metrics.
To work with CIS regions, you can use Wordstat to collect queries, and for foreign sites - the Semrush tool. This will allow you to collect more accurate information on queries used in different countries.
After the queries are collected, it is necessary to check their frequency in various search engines. For Google, you can use Volume data, which is available in tools like Ahrefs. For Yandex, you can use specialized services to analyze the frequency of requests.
All collected data will help you correctly configure the semantic core and increase the visibility of your site in search engines.
If you have any questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER". Write to us at info@seo.computer and we will help you with any SEO tasks.
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