Self-promotion of the site - working out the structure (part 2)

In the previous part, we looked at the main points with which you should start promoting your website yourself. In this article we will delve into the importance of competent design of the website structure.

Site structure and ease of interaction

Many website owners underestimate the importance of proper structure, often ignore the need to add new pages or remove unnecessary ones, and do not think about usability and proper architecture. This is a mistake that can lead to the fact that the site will not bring the necessary profit, and the company will be behind competitors in search results.

Why structure is so important

The correct site structure allows you to:

• improve user experience, which helps increase time spent on the site, improve behavioral factors (important for SEO) and increase the number of orders;
• speed up indexing, especially for sites with a large number of pages and complex hierarchy;
• effectively distribute key phrases to the right pages;
• avoid technical errors such as blank pages and duplicates.

How to Design a Website Structure

The site architecture design process can be divided into several stages.

The first step is to analyze the company, its products and competitors. At this stage, it is important to segment products and audiences. Reviewing competitors' websites will help identify best design practices. You can start by brainstorming to outline the basis of the structure.

The next step is collecting and grouping the semantic core. By defining the main categories and queries by which users will search for your site, you can collect expanded semantics. This will help identify missing elements and make the site structure more accurate. To collect key phrases, it is recommended to use specialized services such as KeyCollector.

This is followed by visualization of the structure. At this stage, information can still be presented in a chaotic form, and visualization helps to bring everything into an understandable and visual format. Mind maps are often used for this.

Recommendations for developing the structure

Simplicity and logic. Don’t complicate the structure for users; use the familiar “main > section > subsection” hierarchy. It would be a mistake to ignore the creation of additional pages; do not be afraid to expand the site. Rejection of generalizing categories can also be erroneous.

Example. If the site has pages with the names “High-altitude fireworks”, “Fireworks for the city day”, “Small fireworks” and others, but there is no main page “Fireworks”, where all these types of products would be combined, then this structure is not optimal. Creating a page for all fireworks will allow you to better optimize your site for key queries.

Hierarchy and clarity of the URL. Page addresses should be easy to read and understandable for users, which also has a positive effect on the trust of search engines.

No duplicate pages. Often duplicate pages appear on the site, which can occur for various reasons. This should be avoided as search engines don't like it when pages are created unnecessarily.

Proper website structure is important both for users and from an SEO point of view. Designing a website competently is not so easy, but the success of its promotion and the business as a whole directly depends on it.

How to start promoting your website yourself

How to collect a semantic core for self-promotion of a website

How to carry out technical optimization yourself

How to optimize content

How to do internal optimization yourself

How to work with links when promoting yourself

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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