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In previous parts, we looked at the basics with which to start website promotion, including the importance of proper structure design and collecting a semantic core. In this part we will focus on technical optimization.
Technical optimization is a set of measures aimed at ensuring that a website meets the requirements of search engines. Without completing these steps, it is difficult to expect effective progress. This article will briefly touch on the key points, although it would take an entire book to cover the topic completely.
Setting up redirects
A redirect is a redirection from one address to another. When a page's URL changes, it is important to redirect both users and web crawlers to the new address. One of the most common types of redirects is 301. This allows you to:
Finding and eliminating technical errors
Such errors include technical problems, duplicate pages, broken links, and errors in meta tags, such as duplicate Title. To check and eliminate such errors, you can use search engine webmaster panels or specialized programs. You can scan a site for free using some tools, but for a more in-depth analysis it is recommended to use paid parsers.
Server responses
When checking, search robots first pay attention to the server response code, and then scan the content of the page. This code is a three-digit number that the server sends to the request. Based on the response, the robots adjust further processing of the document. Various online services are available to check server response for free.
Adaptation for mobile devices
Today, it is imperative that your website is mobile-friendly. You can check how well it is optimized for mobile users using special services.
Download speed
Search engines tend to rank sites that load faster higher. Fast loading pages help reduce bounce rates and improve user experience. You can evaluate the loading speed of your website using various online tools.
Setting up the HTTPS protocol
For websites, especially commercial ones, switching to HTTPS is a necessity. This protocol ensures the security of data transmission and is one of the factors influencing search engine rankings.
Checking the robots.txt file
The robots.txt file plays an important role in the process of site indexing by search engines. This file tells search engines which pages and sections of the site can be indexed and which cannot. You can check its correctness using special online tools.
Checking sitemap.xml
The sitemap.xml file helps search engines index your site correctly. It should be checked regularly for errors and relevance. There are also special services for this.
Conclusion
This is not a complete list of technical website optimization steps, but these measures can already significantly affect the improvement of your website’s position in search results. If you are not confident in your abilities, it is recommended to consult with an experienced specialist to avoid critical mistakes.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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