Client:
The company is a leading supplier of equipment for industrial electrical engineering.
We have been cooperating with a client on SEO promotion for 7 years. The goal of our current partnership is to maintain positions in the TOP of search results and bring new areas of the client’s activity to the TOP.
The beginning of cooperation was associated with correcting errors on the site, after which we began promoting it to the TOP of search results. Below we will talk about what the initial work and monthly SEO promotion tasks include.
Basic SEO work for the project:
- Correcting errors on the site (problems were identified with the absence of meta tags, duplication of pages, unoptimized snippets and low loading speed);
- Development of the correct SEO-friendly site structure and creation of additional pages, which were then filled with high quality and unique;
- Formation of a semantic core for promotion (clusters of search phrases and queries for which the site should be shown in search results);
- Optimization of Title and Meta tags for main and information pages, taking into account the requirements of search engines for the number and uniqueness of characters;
- Indexing the main pages of a site - adding site pages to search engine databases for their display in search results;
Monthly SEO work on the project:
- Regular analysis of the current state of the site: searching for errors, tracking positions in search engines, traffic analysis;
- Drawing up a work plan for the sprint and agreeing it with the client;
- Expansion of the semantic core;
- Increasing the number of indexed pages;
- Setting up schema.org micro markup to improve the quality of snippets (site results) in search results;
- Performing internal linking - creating a link structure that connects pages to each other, improving navigation for users and increasing search rankings;
- Optimization of company profiles in various business services: constant work with reviews, updating information;
- Working to improve the site’s link profile, including building link mass from thematic sites and blogs;
- Preparation and placement of unique texts to improve the quality of content and attract the target audience. At the moment, more than 200 unique texts have been posted for various pages of the site;
- Publishing reposts on social networks with links to the site to increase external traffic. At the moment, more than 400 reposts have been made;
- Optimizing images on third-party platforms to attract external traffic and improve site credibility among search engines.
Results:
To assess the effectiveness of SEO promotion, consider the traffic dynamics over the past year:
Traffic from search engines increased 3.2 times compared to last year.
Site traffic has increased: in one search service - from 3 to 57 visitors per day, in another - from 1 to 44.
There is also a positive trend in the growth of site positions for key queries, with improved positions in search results.
At the moment, the site is in the TOP 10 search results for 80% of queries in one search service and for 74% of queries in another.
If you have questions about SEO promotion, do not hesitate to contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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