Not long ago, a large company dealing with accessories for mobile devices contacted our agency. They requested help with SEO and asked for an audit of their site. It turned out that a freelancer had dealt with this issue before us. We decided to study the results of his work.

Audit and problems identified

We started the audit, and a surprise awaited us. The site was in a sad state. The structure was extremely complex, the navigation was confusing, and search engines could not understand where the site began and ended. There were no meta tags. The mobile version loaded slowly and was clearly not adapted for modern devices.

It became clear that without significant changes, this site would not be able to attract the right audience and rank higher in search engines.

Preparing a strategy and assessing profitability

We have developed a strategy to save the site. Steps included:

Technical optimization: fixing problems, speeding up loading, improving the mobile version.
Structural changes: simplifying the site structure, improving navigation.
Content strategy: creating quality content with a focus on key queries.
Link promotion: increasing the number of external quality links.

We calculated the budget and assessed the profitability. It was predicted that the investment would pay off with interest, traffic would increase, and with it sales.

Armed with a plan, we went to the client confident that we could turn their website into a powerful marketing tool.

Client's response and our surprise

But something happened that we did not expect. The client decided to continue working with the freelancer. Cause? He offered his services for a price several times less than ours. This shocked us, because such a price cannot guarantee quality work.

Analysis of the work of the previous contractor

We could not ignore the situation and decided to study the work of a freelancer in more detail. We discovered that the site was artificially inflated with bot traffic. It was indeed in the TOP for a number of low-frequency queries, but real visitors almost never visited the site. For example, for requests with a minimum frequency, the site received 500 visits - clearly not from real users.

The perfect picture for marketers

For the marketing department, the situation looked optimistic: traffic was increasing, positions were improving, costs were minimal. But no one wondered why sales were not growing. Everyone was happy about the numbers without analyzing their true value. It was an illusion of success.

Final step and conclusions

We have prepared a detailed report outlining all the problems, causes and possible solutions. We have made it clear that continuing to work with the same contractor will only make the situation worse.

We won’t tell you how the fate of the company turned out, but this case once again confirmed: cheap services often lead to big problems. It is important to choose a contractor based on quality, not price.

The importance of end-to-end analytics and measuring SEO ROI

This case highlights how important end-to-end analytics are. Investments in SEO should be justified not only by numbers, but also by real results. It is important to understand how traffic is converted into sales. Only then can you evaluate the true effectiveness of SEO activities and make the right decisions.

Remember: high traffic does not always mean big sales. Quality is more important than quantity.

Write to us to promote your site:

You can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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