Russian language and SEO – “mathematics” or “literature”?

The opinion that a copywriter and an SEO specialist are one and the same is quite common, but in practice the situation is much more complicated. Sometimes these roles overlap, sometimes an SEO specialist and a copywriter work on the same team, performing different tasks, and sometimes they become opponents. Moreover, they argue most often because of one thing: language.

Words and numbers are the two poles of SEO

Let's start with what SEO and copywriting are in the context of web development. If a copywriter does not declare himself to be an optimizer and is engaged exclusively in creating content, then in relation to an SEO specialist he can be either a colleague or a subordinate. An SEO specialist, in turn, uses special tools: keywords, analytical software and his own experience to draw up technical specifications (TOR). But then the work of the copywriter begins, who must create text that meets a number of requirements, including:

• Full compliance with the terms of reference provided by the SEO specialist;
• Literacy and readability;
• Informativeness and usefulness for the user;
• Compliance with search engine requirements and other SEO factors.

The task of creating such text is not an easy one, especially if the SEO specialist is a person with a technical mindset, for example, a programmer or mathematician. This leads to many SEO specialists who are passionate about the mathematical side of their work actually harming texts and websites. This is not just a personal opinion, but a conviction based on experience.

Why turning the Russian language into a set of mathematical formulas is a mistake

From the very beginning of their work, search algorithms such as Yandex and other search engines strive to identify pages with artificially created content that is written solely for promotion in search results. Such pages often receive pessimization (lower positions) in searches. The algorithms work based on mathematics, but their purpose is to maintain the purity of the language and identify quality content.

Many SEO specialists, fearing to fall under filters, take the situation to the point of absurdity. One only has to look at the history of search engines to understand that too much math in SEO is not beneficial. The most important task of SEO is to create relevant text and make sure that there is no excessive repetition, spam or non-unique fragments. The rest is the work of literature. And this literature can be both business and fiction, but it is always art, not mathematics. Let's look at a few historical examples:

• At the beginning of the Internet era (before 2000), search engines were not able to correctly distinguish between original texts and plagiarism. They ranked pages based on the frequency of occurrence of keywords. This led to the emergence of so-called doorways - pages filled with the same type of key phrases. These pages were quickly destroyed after the first major search engine updates.
• With the advent of more complex algorithms, SEO has improved, but a new wave of manipulations with the uniqueness of content and key queries has appeared. People began to spend a lot of money on optimization, creating endless numerical formulas that supposedly increase rankings. But this only lasted until the next search engine filter.
• Later, with the advent of link ranking, SEO companies began to make money by selling links and articles with links. This has led to the creation of exchanges that make millions from such manipulations. But soon search engine filters such as Minusinsk threw these methods into the background.

You can also recall other examples - Panda filters from Google, the introduction of LSI technology and other changes. They all demonstrate one thing: search engines are relentless in their efforts to eliminate artificial text. And this will continue, since the goal of search engines is to provide users with only high-quality materials.

Therefore, with any changes in algorithms, classic works of Russian literature, such as “War and Peace,” will forever remain immortal, and books on marketing or sales, like Kotler’s “Marketing” or “The Art of Sales,” will always be relevant. They will always be visible, despite all the algorithms and filters, because they are written in a good, competent language. But SEO-optimized text without soul and meaning will not last long and will be excluded from the search results.

Write your texts correctly, informatively and beautifully, and then you are guaranteed success. If you don’t have time to study all the intricacies of copywriting, you can always ask for help and order quality texts from our SEO studio.

If you have questions or need help with SEO, you can write to the "SEO COMPUTER" studio with any question at email info@seo.computer.

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