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Is there a need to set up a 301 redirect if the first domain is under sanctions?
When a site is subject to sanctions (for example, by Roskomnadzor or search engines) and it needs to be transferred to a new domain, the owner is faced with the question: should a 301 redirect be used? In this article, we’ll look at when it makes sense and what features of working with SEO should be taken into account.
One of the subscribers asked the question: “If the first domain came under sanctions, for example, by Roskomnadzor, and a 301 redirect was installed from it to the second domain, will sanctions be transferred through this redirect? Or is it just about link juice?
Let's figure out how this works in different cases - when sanctions are imposed by a search engine and when Roskomnadzor does this.
When penalties are imposed by a search engine, such penalties may be transmitted through 301 redirects, but not always. Risks when moving to a new domain remain, and if it is possible to move the site to a new domain without using a 301 redirect - for example, if the old resource did not have a lot of valuable content - then it is better not to do a redirect, but to move the site to a new domain with unique links and content.
Especially if there were serious sanctions on the previous resource - for example, for manipulating behavioral factors in search engines - then it is better to avoid 301 redirects so as not to transfer the sanctions to the new site. However, if you want to continue to manipulate, a 301 redirect can be used, but in this case, be prepared for the risks.
Roskomnadzor actively blocks sites, and often this happens automatically, without thorough checking. Once a site begins to attract the attention of search engines and attract traffic for certain keywords, it may be blocked. In this case, 301 redirects do not play a significant role.
Previously, it was believed that a redirect could help Roskomnadzor identify a new site address, and in this case the blocking could happen faster. However, in practice, if a site is blocked due to a topic that is quickly blocked by RKN, then the presence of 301 redirects is no longer so important. The subject is prohibited - blocking will occur regardless of whether you use a redirect or not.
Next question: “If you buy a drop domain with a large number of outgoing links (which reduces its domain rank across various services), but with a good incoming link profile, and set up 301 redirects, is it worth worrying about its outgoing links? After all, they actually don’t exist anymore? Does this mean that domain rank for such services does not matter?”
There is already a misunderstanding in the question itself. When calculating domain rank, most services such as Ahrefs do not take into account outgoing links, since the main emphasis is on incoming links. Outbound links can also be analyzed in a separate report, but they do not affect the main domain rank calculation.
Regarding the impact of outbound links on ranking, it is important to understand that within the PageRank algorithm, link weight is distributed among all outbound links on the page. If you buy a link on a page with multiple outgoing links, you only receive a proportional share of its weight. For example, if the page already has five outgoing links, then your link weight will be 1/6 of the total weight.
Thus, outgoing links can affect weight calculations, but they are not taken into account when calculating domain rank. Therefore, in the context of choosing a domain for SEO, it is important to pay attention to the profile of incoming links, and not outgoing ones.
For more detailed information, please check other articles on our website.
If you have additional questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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