Recipe for your site: how to improve visibility in Yandex

Recipe for your site: how to improve visibility in Yandex

  • For which sites in Yandex
  • What adds to the results of your site search in Yandex
  • How to configure the recipe marking on your site for Yandex
  • Conditions that must be met for the correct display of recipes to Yandex

For which sites in Yandex

We are talking about culinary sites where recipes for cooking various dishes are presented. Such sites in Yandex can get additional improvements in the search results.

What adds to the results of your site search in Yandex

Yandex uses structured information to show in the search results, such as a list of ingredients, the number of servings and cooking time. Such marking helps users quickly understand the details of the recipe and choose the right link in the search results.

An example of displaying information can be diverse, but it usually includes the main elements of the recipe, which makes the search even more convenient.

How to configure the recipe marking on your site for Yandex

In order for your culinary description to be correctly processed by Yandex, you need to use the right marking in the page code. Yandex expects that these pages will contain important information about the recipe: name, ingredients, preparation instructions and other significant data.

To do this, you can add marking like Schema.org for recipes that will be used in Yandex for the correct display of data about your recipe.

Mandatory fields:

  • NAME - the name of the recipe or dish;

  • Recipping - the recipe ingredient and its number (there may be several).

Recommended fields:

  • recipeinstructions - a description of the preparation process;

  • Recipeyed - the number of servings;

  • Totaltime - cooking time (for example, PT30M - 30 minutes);

  • Preptime - the preparation time of ingredients;

  • Image - URL images of the cooking process;

  • Nutrition - information about the nutritional value of the dish.

It is also worth using the field recommended by Yandex, such as:

  • Resultphoto - URL images of the finished dish that will be displayed in improved snippets of search.

Example of marking for your site in Yandex

An example is a mark with a marking that will be used by Yandex to create improved snippet:

<div itemscope itemtype="http://schema.org/Recipe">
 <h1 itemprop="name">Курица в пиве с рисом</h1>
 <ul>
 <li>Количество порций: <span itemprop="recipeYield">4</span></li>
 <li>Время приготовления: <meta itemprop="totalTime" content="PT45M"/>45 минут</li>
 </ul>
 <h2>Ингредиенты</h2>
 <ul>
 <li itemprop="recipeIngredient">1 курица</li>
 <li itemprop="recipeIngredient">5 л пива</li>
 <li itemprop="recipeIngredient">соль</li>
 <li itemprop="recipeIngredient">перец</li>
 <li itemprop="recipeIngredient">специи по вкусу</li>
 </ul>
 <h2>Способ приготовления</h2>
 <ul itemprop="recipeInstructions">
 <li>Курицу нарезать на кусочки и положить в форму для запеканки.</li>
 <li>Залить пивом, добавить специи, поставить в духовку.</li>
 <li>Запекать при температуре 180°C 40-45 минут.</li>
 </ul>
 <div itemprop="nutrition"></div>
</div>

Conditions for your site in Yandex

In order for your site to be correctly processed by Yandex, the following requirements must be observed:

  • The site should be devoted to cooking and recipes;
  • Each page should describe one recipe;
  • Information on the site should be relevant and accurately correspond to the content of the pages;

The site is responsible for the correctness of the data that are presented in the markup. Yandex has the right not to use information from the site if it is not true.

If you want the recipes on your site to be correctly displayed in the search results in Yandex, follow the markup recommendations and make sure that all data are relevant.

If you have questions about setting up the marking of recipes for Yandex or other SEO, you can contact our SEO-compan "Seo.computer" through email info@seo.computer Or whatsApp +79202044461 To obtain a consultation.

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