Real estate on your site in Yandex

• For what real estate sites of your site in Yandex
• What adds to the results of your site search in Yandex
• How to configure the FID of real estate of your site in Yandex
• The conditions for using your real estate data in Yandex

For what real estate sites of your site in Yandex

This block is intended for online resources offering the purchase or rental of residential and commercial facilities. Sites of agencies, developers and aggregators of ads for the sale of apartments, houses and premises are suitable.

What adds to the results of your site search in Yandex

With the correct configuration of FIDE, Yandex can withdraw two main types of blocks:

• Gallery of residential complexes: A selection of ads for a specific LCD indicating the address, layout, area and number of available objects.
• Collecting ads: The list of offers suitable for the user's request with key parameters (number of rooms, area, photography and other characteristics).

Such advanced snippets help users focus faster in offers and immediately move on to the selected objects.

How to configure the FID of real estate of your site in Yandex

In order for your site’s proposals to be in thematic blocks, you need to prepare YML phyd:

• The format must comply with the YML standard based on XML.
• Each announcement is made out in the element <offer>, and groups of ads - in <set>.
• Key fields in each <offer>: name, url, price, currencyId, categoryId, set-ids, picture, param name="Тип предложения" And param name="Конверсия".
• Additional parameters (for example, param name="Площадь", param name="Число комнат", param name="Адрес", param name="Широта", param name="Долгота") will help to more accurately describe objects.

It is recommended to transfer all available sentences in each category so that the blocks look as informative as possible.

Advice: For convenience, you can form separate fids according to the types of objects (new buildings, secondary, rent).

The conditions for using your real estate data in Yandex

You are responsible for the accuracy and relevance of the transferred data, as well as for the absence of false or illegal information. Yandex reserves the right not to show data from the feed in case of violation of the conditions.

The position of the block is determined by relevance and user interaction, so we recommend that you install the Yandex metric meter to collect conversations and improve the personalization of the issuance.

If you have questions about setting a feed or integration, contact the SEO company: CEO, email: info@seo.computer, WhatsApp: +7 920 204 44 61

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