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In search snippets that Yandex displays for sites defined as online stores, user ratings and reviews can be shown. You can find out more about the rating and reviews in the store card, when clicking on the rating.
The rating and reviews help users choose the best store, and site owners - analyze their work and respond to comments, improving the quality of their services.
The rating is formed on the basis of assessments and reviews left by users. This helps Yandex and users understand how well your site works.
in Yandex Browser;
In Yandex cards-reviews related to online purchases or the store as a whole are taken into account;
On the public page of your site.
The following factors are taken into account for each assessment:
the age of the assessment (old grades are not used if there are enough fresh enough);
User expertise, who left the assessment;
the availability of Yandex on the purchase on your site;
A detailed review in which the user describes his experience with your site.
If there are few assessments on your site, an algorithm based on machine learning is used to calculate. In case of lack of assessments or insufficient signals for the algorithm, the rating may not be displayed. We recommend that you provide complete information about your store through the YML file.
The rating is updated regularly. To find out the rating of your site, go to the webmaster and open the page:
Quality indicators.
Information about your site - a link to it is available in the search results Yandex (click on the site in SNiPT).
With reviews, users can share their experience about your site. All reviews are tested before publication on Yandex services.
You can see reviews and react to them:
In the webmaster on the page reviews (for your site).
On the page information about your site.
Read more about how to work with the reviews of your site.
If your site has a lot of low assessments, but the rating still remains high, this may mean that in the last three months the store has improved the quality of its work.
If your site does not have enough reviews and assessments for calculating the rating, as well as not enough signals for the algorithm, the rating may not be displayed.
The rating of your site is updated taking into account factors, such as reviews with a detailed description, expert assessment and more fresh reviews. Old estimates and their absence can affect the reduction of the rating.
For work with the rating and reviews of your site, you can contact professionals in the SEO company CEO through email or in WhatsApp by number +79202044461.
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