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The annual report on factors influencing regional search engine promotion provides information on the key elements that determine the effectiveness of local SEO campaigns.
The main factors affecting ranking in Local SEO are:
- **Links**
- **Behavioral factors**
- **Personalization of search results**
- **Citations** (mentions of the brand and contact information on third-party sites)
- **Google My Business** (activity and profile settings)
- **Reviews** (quality and quantity of reviews on various platforms)
- **Internal website optimization** (structure, metadata and content)
Interestingly, dynamically, the importance of each of these factors changes over time. For example, Google My Business and reviews are now receiving the most attention as local data and user preferences become increasingly important when searching for products and services nearby.
If you need more information or assistance with local SEO, please contact SEO COMPUTER. We are always ready to help you improve the visibility of your business in search engines.
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