Proper use of graphics on your site for search optimization in Yandex
Almost no modern site is complete without the use of graphic elements that will significantly improve the appearance and attractiveness. However, it is important to approach the selection and placement of images deliberately so that the schedule does not worsen the results of the indexation and ranking of your site in Yandex.
How to fill the alt attribute in tags correctly ![]()
For Yandex
One of the important aspects of the use of images is to correctly fill out the ALT attribute in the tag. All images on your site should have an “alternative text” that helps not only users, but also search engines, such as Yandex, to accurately interpret the content of images.
If the image is not available for some reason, the text from the ALT attribute will be displayed instead of the picture and will help the user understand what should be in the image.
Also, the ALT attribute helps Yandex search engines, as it allows the system to “understand”, which the image is also how to index it for Yandex pictures.
Why is it important to duplicate the text from the pictures for Yandex
Yandex robots cannot yet recognize the text that is presented in the image. For this reason, if the image contains a text, it must be duplicated in the form of a regular text. This guarantees that all key data related to the image will not be missed from Yandex indexation.
Nuances of using graphics on your site for Yandex
The graphic menu made on the images can complicate the task of Yandex when indexing the contents. It is recommended to provide an alternative text menu with relevant links.
If your site uses Flash technologies, be sure to create a text version of the site. This will help users who have not installed flash plane or for those who use mobile devices, as well as improve your Yandex website indexing.
Other tips to improve the ranking of images in Yandex pictures
Place the images as close to the text content that they illustrate. If this is not possible, add signatures next to the picture.
Let's meaningful and understandable names for images (for example, instead of "IMG_12345.jpg" use "Zeleny_most.jpg"). This will help Yandek understand what is depicted.
If the text is given a link to the image, make sure that the link also has a meaningful description (for example, Green bridge on the background of sunset).
Do not index the Captchas images or other automatically generated pictures, such as graphs or counters, in Robots.txt.
What should be taken into account when preparing images for Yandex
So that the images of your site can be correctly indexed to Yandex, make sure that you took into account all important aspects of optimization. These steps will help increase your site’s chances for a successful display in Yandex pictures and improve the results of the search for your site in Yandex.
Additional recommendations for improving the ranking of your site in Yandex
Yandex always seeks to show the user the most useful information. To increase the chances of your site to get into the search results, it is important to consider all the recommendations on the use of graphics. These steps will help optimize your site not only for Yandex pictures, but also for general search rank in Yandex.
If you have questions about SEO and optimize your site, you can contact the SEO company CEO By email: info@seo.computereither by phone and WhatsApp: +7 920 204 44 61.
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