Products in Yandex Pictures: What is important for your site in Yandex
- For which sites in Yandex
- What is added to the search results in Yandex
- How to set up for your site in Yandex
- The conditions for using data in Yandex
This document has ceased to operate. The current version is available at the following address: https://yandex.ru/support/webmaster/search-pperance/images-goods.
For which sites in Yandex
Online stores and marketplaces working with Yandex can use this functionality.
What is added to the search results in Yandex
In the answers of Yandex related to images, not only the image, but also the data about the product: photographs, description, price and information about discounts or bonuses can be displayed. These data are shown if Yandex found goods suitable for user request.
Users can disclose goods cards to receive additional information, such as offers from other stores, prices and related requests. Also, through the card you can go to the site where this product is presented.
How to set up for your site in Yandex
In order for the information about the product to appear in the search results, it is necessary to add the relevant data to your website.
Using schema.org
Use the marking with the type of Product and Offer or AggregateOffer according to the Schema.org standard for the design of goods. The Yandex robot will analyze this data and transmit them to Yandex pictures.
The main points of the markup:
- NAME (Text) - The name of the product. It is indicated as the Product property.
- Description (Text) - Description of the goods. It is indicated as the Product property.
- Price or LowPrice (Number) - Product price. Use Price in Offer and LowPrice in AGGREGATEOFFER. For LowPrice, the price will be displayed as “from n rubles”.
- pricecurrency (Text) - currency. Indicate in accordance with ISO 4217 (for example, RUB for rubles).
Note: For the correct display of snippets, use at least two schemes: Product and Offer or Product and Aggregateoffer.
An example of markings for goods:
Товар 1
Описание товара 1.
1000 RUB
To check the markup, use Yandex validator.
PID transfer with goods about your site in Yandex
In order for your goods to get into Yandex, it is necessary to transfer information about goods in YML format.
The generation of YML fid is available for most CMS. Prepare a link to your file with goods using the corresponding plugin. The link will have the form https://example.com/feed.yml.
The conditions for using data in Yandex
The site is responsible for the correctness and relevance of data, as well as for the content of information. Yandex reserves the right not to use the data if they violate the rules.
To improve the quality of the search, it is recommended to install Yandex Metric to track conversions and help Yandex improve personalization.
If you have questions about setting up, you can contact the SEO companion CEO By e -mail info@seo.computer or through WhatsApp by number +79202044461.
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