Product SNIPPET to Yandex: how to add your site products to search results

For which sites in Yandex

Commodity snippet is suitable for online stores and marketplaces that want to improve the visibility of goods in search engines.

Which adds to the search results to Yandex

Malfine snippet is a block containing key data about the product: image, price and brief description. These data appear in the search results if on your site there are goods that correspond to the user's request. Data is formed automatically on the basis of an analysis of the content of the site or conveyed feeds. You can find out more about this in the certificate of Yandex goods.

How to set up commodity snippet for your site in Yandex

In order for your goods to be displayed in the search results, it is necessary to transfer information about them to Yandex. To do this, prepare a feed in YML format. This format was developed by Yandex based on the XML standard.

How to create a feed for Yandex

The generation of YML fid is supported by most content management systems (CMS). To connect your online store to Yandex services, you need to create a link to data about goods in YML format using a plugin for your CMS. Most popular plugins can be found in the CMS catalog.

Note

If it is difficult for you to configure the FIDE generation yourself, contact a specialist who supports your site.

Using the finished plugin for your site

You can also create YML phyd manually if there is no suitable plugin for your site.

How to transfer feed to Yandex

There are two main ways to transfer FID in Yandex: through the Yandex of goods or using the API webmaster through the Yandex personal account.

Go to the Yandex Products Personal Account to the FIDS page.
On the “Fids List” tab, click the “Add” button and select “Indicate the link to the file”.
In the FIDE name field, edit the name of the feed. Usually it is formed automatically in the format "FID from <чч.мм.гггг>".
Select the regions in which the goods will be sold. To choose all the regions, click "Select everything."
In the field “Link to FID”, specify the FIDE URL (for example, https://example.com/feed.yml).
If access to FIDU is protected by password, turn on the “Access Password” option and indicate the login and password.
Press the "Add" button.

After that, the feed will be verified by Yandex goods. If the feed contains errors, they will appear in your personal account. To eliminate errors, click on a line with a feed and go to the "Error and Recommendations" tab. Correct errors and send the feed for double -check.

Conditions for your site when adding goods to Yandex

Your site is responsible for the accuracy and relevance of data in the feed, compliance with the subject and the dissemination of legal information. In case of violations, Yandex may refuse to use your site data to display in search results.

In addition, data from FIDD can improve the organic result of your site in search results, if it increases usefulness for users.

We recommend installing Yandex Metric on your website to improve the personalization of the search results. This will help effectively take into account data on conversions when ranking goods in answers to search queries.

Developers: Creation of YML fiders and integration with Yandex

If you are developing plugins for online stores that help create YML fiders or manage data on goods, leave a request for plagin through the feedback form.

For more information on how to configure commercial snippet for your site in Yandex, visit Yandex Products documentation.

In the case of questions or assistance assistance, you can contact the SEO company CEO by email info@seo.computer or through WhatsApp to number +79202044461.

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