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Commodity snippet is intended for online stores and marketplaces that want to improve their products in the search results of Yandex. It helps to display important information about goods directly in the search results, which increases the visibility and attractiveness of offers for users.
Malfine snippet provides information about the product, such as an image, price and a brief description. This snippet appears in the search results when the search engine finds the product corresponding to the user's request. Data for snippet is assembled automatically on the basis of an analysis of the contents of the site or feeds that are transmitted to Yandex. Such snippets can significantly improve the visibility of goods and help users find what they are looking for faster.
An example of displaying commodity snippet (design can vary):
In order for the goods of your site to be displayed in Yandex commodity snippets, you need to transfer information about goods to Yandex. This can be done by preparing a feed in YML format. This format was designed specifically for Yandex and is the expansion of the XML standard.
How to create a feed for your site:
The generation of YML fid is supported by most site management systems (CMS). To connect the online store to Yandex services, you need to create a link to FID with goods about goods in YML format. To do this, you can use the plugin that is installed on your site. These plugins can usually be found in the CMS catalog, and their list is available below.
Note: If you have difficulty setting a feed, contact a specialist who is responsible for supporting your site.
How to configure yml fida generation using plugins and manually:
Please note: all the plugins, with the exception of the module for 1C-bitrix, are developed by third-party companies. Yandex is not responsible for their work and functionality.
This process is intended for developers, so you can use detailed instructions in the Yandex Products certificate to create and configure YML.
There are two ways to transmit a feed to Yandex:
After the transfer of the feed, he will be checked for errors. If errors are found, the status of the feed will change, and you can get acquainted with them in your personal account. Within five days, Yandex will check and update the status of a feed.
If FID violates the rules, Yandex can reject it, and you can learn about the reasons for the deviation in the "Errors and Recommendations" section in your personal account.
Your site is responsible for the accuracy of data, compliance of proposals with the subject and the dissemination of legal information. In case of violation of the conditions, Yandex has the right to exclude your site from effective answers in search results.
Information from FIDD can enrich organic issuance to Yandex, which will improve the visibility and usefulness of the results for the user. We strive to show in the search information that will be the most useful to a specific user. To increase the accuracy of ranking of offers, set Yandex Metric on your site to track conversions.
If you are developing plugins for online stores that include the creation of YML feed and transmitting orders in CMS, you can offer your plugin for placement in the Yandex catalog. To do this, leave a request through the feedback form.
To obtain additional information or resolve issues on setting up commodity snippet and improving the visibility of your site in Yandex, contact the SEO companion through email: info@seo.computer or through WhatsApp: +79202044461.
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