The cost of SEO website promotion services can vary from 20,000 to 150,000 rubles and more. This wide price range raises questions among customers because the difference seems significant. Let's figure out what factors influence the price of SEO and how the promotion budget affects the speed of a site's ranking in the top search engines.
SEO promotion is an important stage of Internet marketing, which is often ignored because many do not understand its full value and try to save money on website promotion.
To understand how SEO works in comparison with other promotion methods, let's look at the example of contextual advertising.
Let's assume that the budget for contextual advertising is 300,000 rubles per month, and for SEO - 100,000 rubles per month.
1) In the case of contextual advertising, we receive 105 orders per month, with a site conversion of 4%. To maintain the same volume of leads, you need to replenish your advertising budget by 300,000 rubles every month. If the personal account balance is not replenished, the cost of leads increases, since advertising only works if funds are available.
Thus, for the year, expenses on contextual advertising will amount to 3,960,000 rubles.
2) In the case of SEO promotion, there will be no result in the first 3-4 months, since search engines require time to process changes on the site. However, starting from 4-6 months, sales will begin to increase, and after 12 months the number of orders can increase several times, and the advertising budget will no longer be required.
So, SEO is a much more cost-effective option for long-term traffic growth, especially considering that advertising costs can be significantly reduced once a stable search ranking is achieved.
Now let's figure out what work is included in the SEO optimization process and how much it can cost.
P.S.: According to statistics, SEO leads are converted into sales 30-50% more efficiently than leads from display advertising (YAN, social networks), which is confirmed by the results of advertising campaigns with annual contextual advertising budgets of 12-15 million rubles, set up using end-to-end analytics.
What does SEO promotion include?
In order to efficiently promote a website, the customer must understand what he is paying for. The list of typical tasks that are performed during SEO promotion is described in detail in the article: “What does SEO promotion include.” We recommend that you familiarize yourself with the details and make sure that all this work is carried out efficiently, otherwise you should think about the advisability of further cooperation with the contractor.
What determines the cost of SEO optimization?
The price of SEO services can vary from 20,000 to 150,000 rubles and more. The price is influenced by various factors that you should be aware of:
- Customer goals (How quickly the result is needed). If you need to significantly increase traffic from 1,000 visitors per day to a million, and the budget is only 50,000 rubles per month, then such a goal is unlikely to be achievable in the short term. This will require a much larger budget and the efforts of specialists in different fields.
- Site type (Scope of work). Different types of sites require different approaches and amounts of work. For example, online stores with many pages and products require much more effort than a company website with a limited number of services.
- Competition in a niche (Site topic). The higher the competition in a niche, the more effort and expense is required to achieve high positions. In such cases, SEO promotion includes constant monitoring, strategy adjustments, studying the actions of competitors and other factors.
TOP competing niches
- Construction
- Plastic windows
- Air conditioners
- Real estate
- Medicine
- Finance and loans
- Cars
4) Promotion region — One of the key factors influencing the price of SEO promotion. In large cities such as Moscow and St. Petersburg, competition is much higher, which requires greater promotion costs. In other regions, you can get into the top 10 at lower costs.
5) Edits and improvements on the site — At the initial stage of SEO work, a technical audit is required, and then errors are corrected. In addition, additional improvements are often required, such as implementing filters, setting up meta tags, improving the site structure and other important elements for optimization.
6) Creating new pages — Promotion often requires the creation of new pages with unique texts. The cost of this content depends on the topic and volume of the text.
7) List of ordered services — You can order only SEO promotion, or you can request a full range of services, including contextual advertising, targeting, content creation and other promotion channels. The cost will depend on the volume and complexity of the work.
8) Performer experience — The services of experienced specialists or agencies with proven results will cost more, but their effectiveness will be higher.
I) KPI — Many agencies use a payment scheme based on the achievement of certain indicators. If the agency achieves pre-agreed KPIs, the cost of SEO services may increase by the factor specified in the contract.
How much does SEO promotion cost?
As already mentioned, the cost of SEO promotion depends on many factors. Before announcing the price, the specialist must conduct a preliminary analysis of the site and competitors in order to understand the state of the project, what competition is in the market and what results can be expected.
Based on this analysis, a commercial proposal is drawn up with three price options:
- Minimum tariff: 25,000 - 40,000 rubles/month.
- Average tariff: 50,000 - 80,000 rubles/month.
- VIP tariff: 100,000 - 200,000 rubles/month.
The choice of tariff depends on many factors: the complexity of the tasks, the experience of the specialist and the time required to obtain the first results.
What to do if your SEO budget is limited
If your budget is 10,000 - 15,000 rubles, most likely, you will be offered the services of entry-level specialists. These specialists can only offer basic services, without in-depth analysis and strategic approach. This is not the best choice if you want long-term results. In this case, you can start with self-optimization, improving titles, descriptions and eliminating technical errors, and then, when your budget allows, turn to a professional.
What else affects the price of SEO promotion?
An important factor influencing the price of SEO services is who will do the promotion:
