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If you want to improve the visibility of your online store and increase the attractiveness of goods, you should pay attention to important functionality-displaying popular products in the search results. With the help of proper tuning, you can create a gallery of offers of goods that will help attract more customers. In this article, we will consider how to configure the display of goods on your site and what is needed in order for it to work in Yandex.
The display of popular products in the search is ideal for online stores and marketplaces. If your site is engaged in the sale of goods, this opportunity will help you increase sales, drawing attention to the goods that users are looking for.
Adding popular goods to the search results allows you to create a gallery of goods that will be displayed by users directly in the search results. Each product in this gallery is accompanied by a button, which allows you to go to the product page on your site. Also, at the end of the gallery there will be the "more offers" button, which will open additional goods suitable for the user's request. In some cases, goods can be displayed on a separate tab "goods".
Answers about the goods are formed automatically using the data collected by Yandex's search robot. However, for a more accurate display and relevant data, you can transmit information about goods in a structured form using a feed. This is done using a special file that contains all the necessary goods about the product.
Fids for Yandex are created in YML format, which is designed specifically for this platform and is based on the XML standard. Most popular site management systems (CMS) support the generation of such fids through plugins. Using such plugins, you can easily generate a link to your feed, which will contain all the information about the goods on your site.
To connect your store to Yandex, you need to generate a link to goods about goods in YML format using a plugin for your CMS. After that, you can download the feed via Yandex webmaster. Here is a step -by -step process:
After loading the feed to Yandex webmaster, the system will check it for errors. If the feed contains errors, the status of the feed will change, and you can see them on the "Error" page. Correct all errors, and for several days Yandex will check the feed again.
In order for your site to be displayed correctly in the search results, it is important to observe several conditions. Firstly, it is necessary to ensure the correctness of data on goods. Secondly, your site should correspond to the topic of user requests, and also not to disseminate illegal information. If the conditions are not respected, Yandex may refuse to use your site data to display in search results.
If you want to improve the quality of display of goods, Yandex recommends using Yandex Metric. Installation of metric on your site will allow collecting conversion data and will help make the search results more personalized and effective.
If you have questions about setting up, you can contact a professional SEO company to help with the optimization of your site. Contact with CEO by email info@seo.computer or through WhatsApp by number +79202044461 For consultations and help in setting.
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