Planned for testing formats of partnerships and other experiments in Yandex
This is an outdated version of the document, which has ceased to operate 12.05.2022. The current version is available at the following address: https://yandex.ru/support/webmaster/search-apperance/test-plan.
II quarter of 2022: partner integration formats for your site in Yandex
- Expanding information in the category "Card of a legal entity or individual entrepreneur." The experiment includes services that provide data on court cases for organizations and individual entrepreneurs.
- An experiment with a block in the category of services providing consumer loans and mortgage lending. Banks and aggregators of such services are invited.
- An experiment with a block of goods for business. Graduates working in the B2B segment are invited.
- An experiment with the shutdown of the price display in the picture block.
- An experiment with a change in enrichment in the category "fresh and relevant." The experiment concerns all partners of the News category.
- Experiment with a block in the used category. Modeling stores and aggregators of ads for the sale of used goods are invited.
- The development of partnership integration in the category "Popular goods" with the ability to display discounts in the proposal card.
- The development of partnership integration in the category of "Popular Products": the store can go through a more stringent check by the quality service and get a distinctive sign in the proposal card.
- The development of partnership integration in the category "Popular products" with the ability to display information about delivery.
- The development of affiliate integration in the category "Popular products" with the ability to place category 18+ products.
- The development of partnership integration in the category "Popular products" with the ability to display information about cashback in the product card.
- The development of partnership integration in the category "Popular goods" with the ability to display shops and pickup points on the map.
- An experiment with a block in the category of browser games. Sites with appropriate content are invited.
- An experiment with a change in the enrichment format in the category of "vacancies". All partners from this category are invited to the experiment.
- An experiment with a block in the category of sites working on the service model of the provision of services (ordering services without choosing a contractor). Sites are invited with the possibility of ordering and paying for services on the service.
- Disconnection of enriched answers in the category "Rating".
- Experiments with a block in the category "Sport". Services-law holders of sports content are invited.
- Experiments with a bloc in the category "Tours and Vouchers". Tour operators and aggregators are invited to purchase tours and vouchers.
- An experiment with a quick playing video directly on the search results. Partners with a moderate amount of advertising, whose players are shown in the search take part.
- An experiment with a show and playing relevant videos in various blocks at the issuance (quick answer, music, search for goods, etc.). Partners take part, whose players are shown in the search for the video.
- An experiment with the addition of a filter on selected cinemas in the carousel of films and TV shows.
- An experiment with a change in the appearance of cinemas offers in the “Films and TV series” block. Online cinemas and current partners of category take part.
- An experiment with a show of recommendations in a short video block. Partners take part, whose players are shown in the search for the video.
- Expanding partnerships in the category of "doctors" with additional data and display places.
In the first quarter of 2022: new partner integration formats for your site in Yandex
- Expansion of formats in the category "List of organizations". The experiment includes services that provide information about registered organizations with the possibility of display on the map.
- An experiment with a block in the category of services providing loans and mortgage lending.
- Expansion of partnerships in the category of "doctors".
- Expansion of shows of the "Popular Products" block for all regions.
- The expansion of information in the category "Card of a legal entity or individual entrepreneur" with the participation of services providing data on court cases.
- An experiment with a block of goods for business. Graduates working in the B2B segment are invited.
- Enrichment of data in the "Pictures" block for goods. Services that satisfy the requirements of Yandex are invited.
- Addition of goods about goods for Yandex pictures with information from partners in "Popular Products".
- The development of partnership integration in the category "Popular products" with the possibility of clarifying the parameters of goods.
- An experiment with a group of duplicate videos flooded on different hosting, in one document with the choice of player for playing.
- Experiment with a search for a vertical video.
- An experiment with a thematic block in the category of "entertainment and leisure". Unit with the possibility of buying tickets are invited.
To participate in one of the experiments, write on email: Partner-fuel-Planned@yandex-deham.ru, indicating the quarter and number of the integration of interest.
You can also contact the SEO company CEO On any question through email: info@seo.computer or WhatsApp: +79202044461.
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