Planned for testing formats of partnerships and experiments in Yandex

This is the old version of the document, which has ceased to effect on 31.03.2022, the current version is posted at: https://yandex.ru/support/webmaster/search-ppearens/test-plan.

Experiments with partnership integrations and testing formats for your site in Yandex

In the first quarter of 2022, the following experiments and expansion of partnerships for your site in Yandex are planned:

• Expanding partnerships in the “List of Organizations” category for your site in Yandex. Services that meet the following requirements are invited to the experiment:

  • the availability of information about addresses and contacts of officially registered organizations;
  • the possibility of searching for these organizations at the service for search queries;
  • the presence of a visual display of the location of organizations on the map;
  • The service must contain information about a wide list of various categories of organizations.

• An experiment with a block in the category of services providing consumer loans and mortgage lending for your site in Yandex. Banks and aggregators of relevant services are invited.

• Expanding partnerships in the category of doctors for your site in Yandex (additional places for displaying data on doctors, for example, quick answer).

• Expansion of block shows Popular goods for your site in Yandex for all regions of Russia.

• Expansion of the information provided in the category card of a legal entity or individual entrepreneur for your site in Yandex. Services that provide information about court cases for a wide list of organizations and individual entrepreneurs are invited to the experiment.

• An experiment with a block in the category of business goods for your site in Yandex. In the experiment, shops working in the B2B segment are invited.

• Additional information about goods in the picture block on your site in Yandex. If the image is presented with goods, this image is enriched with information about the price and the possibility of acquiring similar goods. Services that satisfy the following requirements are invited to the experiment: https://yandex.ru/support/products/requirement. or https://yandex.ru/support/webmaster/search-ppearance/images-goods ..

• Addition of data for goods in Yandex Pictures for your site from partners transferred to popular goods.

• Development of partnership integration in the category Popular goods of your site in Yandex with the user of the user of interest of the goods of interest in a separate block at the issuance.

• An experiment in issuing a video search with a grouping of dunce of videos flooded on different hosting, in one document with the possibility of choosing a player to play on your site in Yandex. The experiment is attended by partners who signed an agreement on cooperation or confirmed the availability of certain permits in the user agreement: https://yandex.ru/support/video/partners/join.#agreement.

• An experiment with a new universal search for a short vertical video on your Yandex website.

• An experiment with a thematic block in the category of entertainment and leisure for your site in Yandex. In the experiment, entertainment services aggregators are invited with the possibility of buying tickets on the service.

If you want to take part in one of the experiments, write to Partner-features-planned@yandex-team.ru with an indication of the number of interest to integration.

For consultations on SEO for your site, contact our email team: info@seo.computer or through WhatsApp: +79202044461.

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