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A pass-through menu is a navigation menu that is displayed on all pages of the site, or at least on a significant part of the pages. This is a convenient element for users, providing quick access to important sections of the site.
Many people mistakenly believe that the end-to-end menu does not affect the ranking of the site. In fact, it can have an impact on SEO, helping to improve the ranking of individual pages in search engines.
1. How much does a cross-cutting menu affect the ranking of website pages?
Pass-through menus have less impact than active links on pages. However, it is still important because it represents links to other pages that are used across multiple pages on the site.
2. Is it necessary to block the menu from being indexed by search engines?
No, you cannot block the end-to-end menu from indexing. This is an important part of the site that helps search engines better understand the site structure and the pages being promoted. However, certain parts of the menu may be closed from indexing if this is necessary for certain reasons.
3. Is it possible to use a cross-cutting menu to promote keywords?
Yes, you can. This is especially true for low- or mid-frequency keywords. Placing such words in the cross-sectional menu can help improve the visibility of pages for these queries.
A) You have a request for “refrigerators with know frost”
This is not a high-frequency query, but it appears in search engine suggestions.
B) You include this query twice in the pass-through menu:
B) Result: You get two exact mentions of the keyword in the menu, which can help improve the page's ranking for that query.
4. How does it work?
The main menu can contain many keywords and phrases, but in order not to make the menu overloaded, some of the words can be hidden under the “see more” button. You can also add key phrases to the menu for specific sections of the site.
Example: for the “TV” section in the menu, you can select subcategories with key phrases:
5. Will this method help to promote individual subcategories?
Yes, it will help. Placing keywords in the menu can greatly improve the visibility of subcategories for these queries.
1. Do not forget about the importance of the menu for the site. Especially for online stores, where it should be voluminous, with many categories and subcategories.
2. Use menu item names similar to those used by competitors in the top 10. This will help you follow best practices in your topic.
3. Include keywords and LSI phrases in your menu that are relevant to most pages on your site. This will improve SEO results for the entire project.
4. Beware of menu overload. Especially if there are not many products on the subcategory pages. Try to create a menu that will be convenient and will not overload the site.
If you have questions about SEO promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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