Open the capabilities of your site in Google using a search and recommendations

Keep important content in convenient collections for quick access and information organization. Your page will be able to show users materials that correspond to their interests based on activity on the Internet and applications.

This manual tells in detail how your site can be displayed in the recommendations section in Google, as well as tips for site owners are given to increase the efficiency and attractiveness of content.

How the content of your site appears in the recommendations in Google

Any content that is indexed by the search engine and complies with the Rules for the show in the recommendations can automatically appear in the recommendations in Google recommendations. To do this, you do not need to use special tags or structured data. However, this does not guarantee the appearance of your material in the recommendations.

Materials covering a variety of topics that correspond to the interests of users may fall into the recommendation. At the same time, even older content can be shown if it remains useful and relevant for a particular person.

If your site violates the rules of content in the recommendations, in your account in the search console may appear notifications of sanctions. Learn more about the types of violations and ways to eliminate them.

Recommendations in Google are used by many of the same signals and algorithms as the main search to identify the content of a useful and oriented content. Site owners are recommended to study the best practices to create high -quality and reliable content oriented to the user.

To increase the chances of the emergence of your content in Google's recommendations, we recommend that you follow the following rules:

Create pages headlines that accurately reflect the essence of the material, avoiding clicks.
Add high -quality and attractive images, especially large, with a width of at least 1200 pixels, allowing their pre -examination in large format or using the technology of an accelerated mobile page. Do not use your site logos instead of images.
Do not use tricks for artificial increase in involvement, avoid misleading or exaggerated details in headlines, snippets or images.
Do not use techniques that cause interest in shocking, provocative or indignation of elements.
Provide actual and timely content that tells history well or offers unique ideas and insights.

For good user experience, recommendations are shown materials that are suitable for personalized interests of interests - these are articles, videos and other content, and also exclude the material unwanted or incomprehensible for users. For example, applications for work, petitions, forms, code repositories or satirical content without context are not recommended. Filtering is carried out taking into account safe search and additional criteria to avoid unexpected and shocking content.

Subscription function and your site in Google

The subscription function allows users to subscribe to updates to your site and receive them in a special tab of recommendations in the browser. Currently, this function is available to users who are included in the system on certain platforms and in a number of countries using a browser.

By default, the subscription operates through RSS or atom taps of your site. If there are no such tapes, Google automatically creates a tape for the entire domain based on the structure of your site. To improve the experience of subscription, you can clearly specify Google which tape you need to use for a specific page of your site.

Optimization of the pages of your site for Google subscription function

To specify the tape you want to recommend for subscription, add links to RSS or atom taps to the section <head> The main pages of your site (main and individual publications):

<link rel="alternate" type="application/rss+xml" href="https://пример.ком/rssfeed" />
<link rel="alternate" type="application/atom+xml" href="https://пример.ком/atom-feed" />

For example, such a tag will be placed on the main page of the blog and on each individual article of your site.

Recommendations for the creation and support of tapes for the site in Google

For the correct operation of the subscription function, follow these tips:

Do not forbid the indexation of the tape in the Robots.txt file.
Update the tape regularly, like a site card.
Provide the presence in the tape of the title and links to materials.
Use a brief and informative tape title, for example, “Blog of your site”, instead of the common “RSS Feed” or “News”.
The tape can be placed on another domain, such a solution is supported.
If the tape is redirected, use HTTP 3XX codes for correct processing.

Indication of several tapes for different sections of the site in Google

If your site has several tapes (for example, sections of news, technology, business), it is better to indicate one suitable tape on each page so that subscribers receive relevant content. For example, on the page of the article on technologies, indicate the technological tape.

You can also indicate several tapes in the order of preference so that Google understands the structure of subscriptions on your site.

Why can traffic from recommendations change for your site in Google

Traffic from recommendations is less stable and predictable than traffic from a search by keywords. Recommendations work on the principle of random coincidences of interests, therefore they should be considered as an additional source of traffic. Here are the main causes of traffic fluctuations:

Changing the interests of users: Recommendations adapt to current interests that may vary depending on the user’s activity on the network, affecting the visibility of your site.
Types of content: Recommendations regularly update the list of content types, taking into account user preferences and current trends.
Search system updates: Periodic updates can affect traffic from recommendations, as algorithms improve the relevance of content for users. In the case of noticeable changes, study materials on updates and recommendations for the creation of useful content.

Tracking the results of your site in Google through recommendations

If your content appears in the recommendations, you can track its effectiveness using a special report. It displays indicators of shows, clicks and CTR in recent months, provided that the minimum number of shows is achieved. This report takes into account traffic from various devices and sites where users interact with recommendations.

For any issues related to the SEO of your site, you can contact the company CEO by email info@seo.computer Or through WhatsApp +79202044461.

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