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Have you ordered website promotion, but after several months you don’t see results? Despite reports, traffic is growing, but there are still no orders? This situation is familiar to many. Let's figure out why seemingly successful promotion may not bring the desired results.
Check the list of keywords that your site is being promoted for. Try to understand with what intention the visitor entered this or that query in the search bar. If the user is looking for a solution to their problem or is ready to make a purchase, then this is a targeted request.
If the request is aimed only at obtaining information, and not at purchasing a product or service, such a request is not targeted. Such queries are not effective in promoting commercial sites, although they may look nice in reports.
If your business operates in Moscow, it makes no sense to promote your website in uncompetitive Russian cities. Of course, search rankings may be good, but traffic may be small. But when visitors realize that delivery or services are provided only in Moscow, they will simply leave the site.
If the site is promoted with the right targeted queries, conversion can reach 10%. While for traffic without a clear target orientation, the conversion hardly exceeds 0.1%. Is there any point in having huge traffic if it doesn’t bring any orders?
Be sure to check that all important pages on your site are being promoted. If you do not see the goods or services that you actually provide in the list of promoted requests, you should not expect orders to come in these areas.
The old method of promoting using a limited set of keywords does not work. Nowadays it is important to promote a wider range of queries in order to cover all current topics and products.
Many people mistakenly believe that the presence of high-frequency queries in the TOP will attract a large number of orders. However, practice shows that most orders come from low-frequency queries that contain precise indications of the buyer’s needs. Such queries are often called "tailed".
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To avoid such situations, it is important to choose an experienced and honest SEO specialist. Before entrusting website promotion, study the portfolio, read reviews and see what projects the specialist has already worked with.
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If you have any questions or need advice on SEO, you can contact our studio. We will be happy to help you promote your website. Write to email info@seo.computer.
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