Numbers: interesting data about SEO and internet marketing

When you do something for a long time, a certain system of averages arises. Mechanics, for example, can tell exactly how long it will take to replace parts, and builders can calculate the timing of finishing or erecting walls. It’s the same in SEO: with experience comes an understanding of what is the norm and what can be expected from each stage of website promotion.

Over the years of working in SEO, we have accumulated many observations. Of course, all data is average figures, because each project is unique. Some sites begin to grow 3-4 months after launch, while others show good results only after a year of hard work. However, for the sake of general understanding, let's look at the key indicators.

  • It takes 6-10 months to get significant results in SEO (at least doubling traffic or making a profit);
  • To obtain the result, a minimum of 600 hours of specialist work is required;
  • To work on the site you need to involve from 7 to 12 specialists;
  • Qualified SEO freelancers can earn around RUB 1,000 per hour;
  • On average, 4,000 keywords are selected for promotion;
  • 90% of SEO projects achieve a positive return on investment;
  • The minimum budget for effective operation of agencies is from 50,000 rubles (and this is considered an achievement);
  • One SEO specialist can simultaneously manage 6-8 projects without loss of quality;
  • 80-100 thousand rubles is a budget that allows you to count on results from most qualified contractors.

SEO is no longer magic. This is a voluminous and systematic work on website development that requires constant effort. Ultimately, those who are willing to invest in quality specialists and resources win. Of course, you can find examples where someone invested 30,000 rubles a year and continues to receive clients. But in most cases, long-term results require significant investment.

How to use this data? Very simple. Using these numbers, you can ask the right questions at the pre-sale stage and understand how realistic the offers are. If the numbers they tell you are very different from those indicated, this is a reason to figure out why this is happening and clarify the details.

If you have any questions, write to the studio "SEO COMPUTER" for any question by email: info@seo.computer.

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