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Having your page on the first page of search results is already an achievement, but it does not mean that you have achieved maximum results. Perhaps your place could be in the TOP 3, or even at the very top. In this article, we'll look at what promotional opportunities are often missed and how to avoid such mistakes.
What do we often miss?
1. A significant amount of time spent calculating the budget for SEO.
2. Potential clients for whom your offer is either not credible or understandable.
3. A developed promotion strategy, which is based on accurate data - traffic volume, number of leads and ROI in SEO.
Knowing the current state of the semantic core and the visibility of the site in search engines, you can accurately predict future results and even translate these predictions into conversions and leads. This is not astrology, but a real tool - analysis of the SEO potential of a site.
How does this work:
1. Determine conversion per lead, average profit per lead, and current traffic volume.
2. Get automatic calculation:
For digital agencies, this is a great way to justify their SEO investments. This is a clear and understandable business plan that shows how effective promotion will be for selected queries. It may turn out that the keywords you are already targeting will not bring the expected results.
For SEO specialists, this is a chance to optimize their strategy and target higher-converting queries.
What are we missing?
1. Potential good queries for which competitors’ positions have temporarily fallen. This is the time to launch advertising and intercept clients.
2. The basis for budgeting, based on the cost of competitors’ organic and paid traffic.
3. Ideas for promotion obtained after analyzing keywords, advertising platforms and competitors’ ads.
Competitor analysis is one of the best ways to develop. SEO/PPC analysis of their activities allows you to identify the keywords for which competitors are gaining positions, as well as understand which key phrases are losing popularity. This allows you to launch advertising campaigns for such queries and capture market share.
In addition, you can see what paid queries your competitors are using, evaluate their cost and quality of traffic, and analyze the texts and design of their ads. This is useful for creative ideas and the correct formation of a budget for promotion.
What are we missing?
1. 15% of users access the Internet exclusively from mobile devices.
2. 48% of mobile users start searching for a product or service through search engines.
3. Mobile traffic has a 22% higher conversion rate than desktop traffic.
Mobile traffic continues to gain popularity, and at the same time, mobile search results are not yet as saturated as desktop ones. Yes, in some niches, such as selling electronics or expensive goods, mobile traffic may not be as effective, but for categories such as clothing, cosmetics, services, mobile conversion can reach 30%. It is also worth considering that in mobile search queries are usually short (1-2 words), which makes them less competitive.
We recommend monitoring mobile search results separately and actively promoting in niches where competition on mobile devices is not yet so high. This way, when your competitors start paying attention to mobile traffic, you will already confidently occupy top positions.
If you have any questions about SEO or want to learn more about promotion strategies, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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