Metadata images in Google Images

An indication of metadata for images allows you to display additional information in the search results, including data on the creator, conditions of use and copyright. For example, information about licensing can make an image available for the Licensable mark, which provides a link to a license and explains how the content can be used.

Availability of function on your site in Google

The function is supported on mobile and desktop devices, as well as in all regions and language versions, where the search is available.

Preparation of web pages and images for your site in Google

To ensure the correct indexing of images, follow the following actions:

• Make sure that pages with images are available without the need for authorization.
• Check that robots can scan content (pages are not blocked by a Robots.txt or metathagi file).
• Follow recommendations on the basics of searching and optimizing images.
• Regularly update the site card to accelerate indexing.

Adding structured data or IPTC metadata for your Google website

To transmit metadata, use structured markings or built -in IPTC marks. If the image is duplicated on several pages, the marking should be present in each case.

One of the options is enough:

• Structured data: Bind the image with the page through marking. Require adding for each instance.
• IPTC metadata: They are built directly into the image file and stored when moving.

In case of data conflict, priority is given to structured markings.

Structured data for your site in Google

Standardized format for classification of content. New users are recommended to study the basics of marking.

Examples of implementation

Single image

An example of a page with one image and an indication of a license, author and use of use.

Image in SRCSET tag

An example of an adaptive image with metadata for different resolutions.

Several images on the page

Marking for the gallery with individual data for each file.

Determining the types of structured data

Complete specification ImageObject Available on Schema.org. Mandatory properties include contentUrl (URL images) and at least one of the attributes: creator, creditText, copyrightNotice or license.

IPTC metadata for your Google site

An alternative option is to embed metadata into a file through specialized software. Key supported properties:

• Copyright Notice: Copyright notification.
• Creator: Image author (photographer or organization).
• Credit Line: Information for publication.

For professional SEO-optimization of images, contact the company CEO by email info@seo.computer Or WhatsApp +79202044461.

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