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SNIPPET is a brief description or endurance from a page that is shown in the results of the site search in Google and other services. For the formation of snippet, the content of the page itself is mainly used. Sometimes information from the Description meta-tag is used, if it is more accurately reflecting the content than the rest of the page text.
Although it is impossible to manually set snippets for individual pages of your site, the system is constantly being improved to show the most relevant descriptions. You can improve the quality of snippets for the pages of your site, following the recommendations for creating high-quality meta-descriptions.
Snippets are formed automatically on the basis of page text. Their goal is to highlight and show the most relevant information that meets the user's specific request. Therefore, for different search queries, snippets may vary.
The main source for snippet is the content of the page, but sometimes Google prefers to use a meta-description if it better conveys the essence of the page.
You can prohibit showing snippets for the pages of your site in the search results or limit their maximum length. For this, special meta tags are used. To fully hide snippets, the Nosnippet meta-tag is used. To limit the length-max-Snippet: [number]. Also, using the Data-Nosnippet attribute, certain sections of the page from Snippet can be excluded.
Google sometimes uses the contents of the meta-tag to form snippets if it provides a more accurate description than the text of the page. The meta-description is a short, relevant page announcement that should interest the user and show that the page corresponds to his request. There are no restrictions on the length of the meta-description, however, in the results of the search, SNiPPE can be cut off depending on the width of the device screen.
If you use the site control system that does not allow you to directly edit, there are usually separate settings to add meta-tags.
Repeating or the same descriptions on all pages of the site do not contribute to improving the shows in the search. For each page, it is advisable to create unique descriptions that accurately reflect its content. The main page and pages with aggregated content can be provided with descriptions at the site level, the rest are at the level of a particular page. If all pages are not enough for all pages, pay attention to the key URL.
Meta-descriptions can be not only simple sentences, but also contain key information about the page. For news or blog materials, this may be the name of the author or the date of publication. For commodity pages - the main characteristics, for example, the manufacturer or product features. A good description helps to combine this data into a readable format.
For sites with a small number of pages or manual unique author’s work, the creation of descriptions is not difficult. For large databases or products aggregators, a manual description of each page is often impossible. In such cases, it is recommended to programly generate unique and readable descriptions using data specific for each page. The set of keywords without meaning should be avoided - such descriptions are worse perceived and less often shown as snippets.
Make sure the descriptions really describe the page. Since meta-tags are not visible to users directly, sometimes they are treated without proper attention. However, good descriptions shown in the search results significantly increase the quality of traffic to the site and increase the number of transitions.
Examples of improving descriptions:
Bad description (simple set of keywords):
The best description (with details and information about work):
Best description (for specific news):
Bad description (does not reflect the content of the page):
Bad description (too short):
The best description (detailed and specific):
For any issues on SEO and the promotion of your site on Google, you can contact the SEO.computer by writing by email info@seo.computer Or in WhatsApp +79202044461.
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